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~person:"Grönroos, Christian"
~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
Dienstleistung
17
Services
10
Marketing
7
Services marketing
6
Beziehungsmarketing
4
Management
4
Relationship marketing
4
Betriebliche Wertschöpfung
3
Customer integration
3
Dienstleistungssektor
3
Kundenintegration
3
Lieferantenmanagement
3
Marketing theory
3
Marketingtheorie
3
Supplier relationship management
3
Value creation
3
Customer value
2
Dienstleistungsbetrieb
2
Dienstleistungsqualität
2
Forschung
2
Kundenwert
2
Research
2
Service industry
2
Service quality
2
Value co-creation
2
Absatz
1
Aufsatzsammlung
1
Beyond offering value propositions
1
Beziehungsmanagement
1
Business start-up
1
Competitive advantage
1
Criticism
1
Customer
1
Customer centricity
1
Dienstleistungen
1
Dienstleistungsgewerbe
1
Dienstleistungsmanagement
1
Direct interaction
1
Economic model
1
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Aufsatzsammlung
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1
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Language
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English
6
Author
All
Grönroos, Christian
Bruhn, Manfred
27
Meffert, Heribert
18
Kleinaltenkamp, Michael
9
Hadwich, Karsten
8
Meyer, Anton
8
Bitner, Mary Jo
6
Fließ, Sabine
6
Gremler, Dwayne D.
6
Zeithaml, Valarie A.
6
Gouthier, Matthias
5
Corsten, Hans
4
Furrer, Olivier
4
Scheuer, Thomas
4
Vargo, Stephen L.
4
Baron, Steve
3
Fisk, Raymond P.
3
Grove, Stephen J.
3
Helkkula, Anu
3
Huang, Ming-Hui
3
Jaakkola, Elina
3
Laakmann, Kai
3
Lusch, Robert F.
3
McColl-Kennedy, Janet R.
3
Minculescu, Ioana
3
Pepels, Werner
3
Rogoziński, Kazimierz
3
Roth, Stefan
3
Stauss, Bernd
3
Weiber, Rolf
3
Aarikka-Stenroos, Leena
2
Akaka, Melissa Archpru
2
Bauer, Hans H.
2
Benkenstein, Martin
2
Benoit, Sabine
2
Berry, Leonard L.
2
Büker, Bernd
2
Dev, Chekitan S.
2
Dincher, Roland
2
Doerr, John E.
2
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Published in...
All
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Managing service quality : MSQ ; an international journal
1
Organization and management series
1
The journal of services marketing
1
Source
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ECONIS (ZBW)
6
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1
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
2
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
3
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
4
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
5
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
6
Service management and marketing : managing the moments of truth in service competition
Grönroos, Christian
-
1990
Persistent link: https://www.econbiz.de/10013501961
Saved in:
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