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~person:"Grönroos, Christian"
~type_genre:"Aufsatz im Buch"
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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The Routledge companion to strategic marketing
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Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian
- In:
The Routledge companion to strategic marketing
,
(pp. 261-274)
.
2021
Persistent link: https://www.econbiz.de/10012498510
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The CSS Model : developing service offerings based on service's inherent sources of competitive advantage
Grönroos, Christian
- In:
Service Excellence als Impulsgeber : Strategien - …
,
(pp. 187-196)
.
2007
Persistent link: https://www.econbiz.de/10003595868
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