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~person:"Bitner, Mary Jo"
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Dienstleistung
6
Marketing
6
Aufsatzsammlung
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Beziehungsmarketing
1
Customer services
1
Customer services.
1
Dienstleistungsmarketing
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Service industries--Marketing.
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Bitner, Mary Jo
Corsten, Hans
25
Bruhn, Manfred
23
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16
Meffert, Heribert
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Wasilewski, Rainer
13
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Services Marketing Conference <7, 1988, Arlington, Va.>
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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1
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10009599843
Saved in:
2
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10004912361
Saved in:
3
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
-
2003
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004777902
Saved in:
4
Services marketing
Zeithaml, Valarie A.
;
Bitner, Mary Jo
-
1996
-
1. ed.
Persistent link: https://www.econbiz.de/10004302695
Saved in:
5
Designing a winning service strategy : [7th Annual Service Marketing Conference proceedings]
Bitner, Mary Jo
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10004144690
Saved in:
6
Special issue: Service marketing
Bitner, Mary Jo
(
contributor
)
Persistent link: https://www.econbiz.de/10004338155
Saved in:
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