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~subject:"Niedrigpreisstrategie"
~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
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Niedrigpreisstrategie
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Discountgeschäft
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Germany
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Betriebsform
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Competitive strategy
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Discounter
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Konditionenpolitik
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Low-cost strategy
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Preismanagement
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Rabatt
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Meffert, Heribert
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Gesellschaft im Wandel : aktuelle ökonomische Herausforderungen
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Preis- und Konditionenmanagement - auf dem Weg in die Discount-Gesellschaft? : Dokumentation des Workshops vom 23. Juni 2003
Meffert, Heribert
(
ed.
)
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2003
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