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~subject:"Niedrigpreisstrategie"
~isPartOf:"Journal of marketing research : JMR"
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Niedrigpreisstrategie
Discounter
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Discounters
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Retail trade
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Consumer behaviour
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Diskontierung
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Wal-Mart Stores
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competitive response
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discount depth
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Journal of marketing research : JMR
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Gesellschaft im Wandel : aktuelle ökonomische Herausforderungen
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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