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~type_genre:"Book section"
~person:"Bauer, Andreas W."
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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Mut zu neuen Wegen : Erfolgsstrategien von Konsumgüterherstellern im Zeitalter des Discounts
Bauer, Andreas W.
;
Schmidt, Regina
- In:
Markenführung im Billigzeitalter : Wertevernichtung - …
,
(pp. 181-201)
.
2006
Persistent link: https://www.econbiz.de/10003367068
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