Wu, Guoping; Gai, Guofeng; Wang, Ying - In: International Journal of Services, Economics and Management 2 (2010) 2, pp. 137-147
New Service Development (NSD) management has emerged as an important topic for service managers and researchers. In achieving long-term NSD success, it is vital that a firm have effective mechanisms for assessing success. This paper, focusing on the performance at programme level, aims to...