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subject:"Marketing"
subject:"Marke"
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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
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Liberec Economic Forum 2021 : proceedings of the 15th International Conference
Antlová, Klára
(
ed.
);
Semerádová, Tereza
(
ed.
)
-
International Conference Liberec Economic Forum <15., …
;
…
-
2021
-
1st edition
Persistent link: https://www.econbiz.de/10012693083
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