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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Werbewirkung"
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Werbewirkung
Eltern
22
Parents
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Children
16
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Consumer behaviour
13
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13
Familie
5
Family
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Advertising
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Advertising effects
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Family decision-making
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USA
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Werbung
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Advertising literacy
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Food packaging
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Food retailing
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De Jans, Steffi
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García-Béjar, Ligia
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Gardner, Meryl P.
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Golinkoff, Roberta Michnick
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Horsch-Pasek, Kathy
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Young consumers : insight and ideas for responsible marketers
International journal of advertising : the quarterly review of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Advertising and violence : concepts and perspectives
1
Economic research
1
Enhancing knowledge development in marketing ; Vol. 21
1
International journal of consumer studies
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of current issues and research in advertising : JCIRA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing and consumer behaviour in emerging markets
1
The IUP journal of marketing management : IJMM
1
The journal of consumer marketing
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ECONIS (ZBW)
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1
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
2
Parents' literacy on mobile advertising aimed at children : a cross-cultural approach
Robayo-Pinzon, Oscar
;
Rojas-Berrio, Sandra
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 255-281
Persistent link: https://www.econbiz.de/10013367880
Saved in:
3
Marketing toys without playing around
Gardner, Meryl P.
;
Golinkoff, Roberta Michnick
; …
- In:
Young consumers : insight and ideas for responsible …
13
(
2012
)
4
,
pp. 381-391
Persistent link: https://www.econbiz.de/10009689299
Saved in:
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