Dosi, Cesare; Moretto, Michele - In: Environmental & Resource Economics 18 (2001) 1, pp. 113-127
The rationale of ecolabelling is to enable firms to reap the willingness-to-payfor the environmental attributes of goods by helping consumers toidentify ``green'' products. By so doing, ecolabelling is expected tostimulate spontaneous environmental innovation and to reduce aggregatedpollution....