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Advertising effects
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International advertising and communication : current insights and empirical findings
Ökonomische Dynamik in Zentraleuropa : Innovation, Strukturwandel, Umwelt und Finanzarchitektur ; Annual Meeting of the Austrian Economic Association (NOeG) - 2006 ; NOeG 2006 May, 5th - 6th, 2006
26
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
20
East European transition and EU enlargement : a quantitative approach ; with 105 tables
16
Applied quantitative finance
14
Essays on port economics
14
Neuere Theorien und Methoden in den Wirtschafts- und Sozialwissenschaften des Landbaus : 54. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 17. bis 19. September 2014
14
Geld, Finanzwirtschaft, Banken und Versicherungen : 1996 ; Beiträge zum 7. Symposium Geld, Finanzwirtschaft, Banken und Versicherungen an der Universität Karlsruhe vom 11.- 13. Dezember 1996
13
Selected topics in applied econometrics
13
From school to work : a comparative study of educational qualifications and occupational destinations
12
Unternehmen im Agrarbereich vor neuen Herausforderungen : 45. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 05. bis 07. Oktober 2005 in Göttingen
12
Les marchés urbains du travail en Afrique subsaharienne
11
Perspektiven für die Agrar- und Ernährungswirtschaft nach der Liberalisierung : 55. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 23. bis 25. September 2015
11
Advances in macroeconometric modeling : papers and proceedings of the 4th IWH Workshop in Macroeconometrics
10
ERSA 2002 Dortmund, [August 27th - 31st] : from industry to advanced services : perspectives of European metropolitan regions ; congress CD-ROM ; [42nd Congress of the European Regional Science Association]
10
Panelanalysen zu Lohnstruktur, Qualifikation und Beschäftigungsdynamik
10
Return to growth in CIS countries : monetary policy and macroeconomic framework ; with 65 tables
10
The European labour market : regional dimensions ; with 53 tables
10
The interrelationship between financial and energy markets
10
Economie locali, modelli di agglomerazione e apertura internazionale : nuove ricerche della Banca d'Itali sullo sviluppo territoriale ; atti del convegno Bologna, 20 novembre 2003, Facoltà e Dipartimento di Scienze Statistiche dell'Università degli Studi
9
Emerging markets : any lessons for Southeastern Europe? : March 5 and 6, 2007
9
Essays on microeconomics and industrial organisation : with 103 tables
9
Geography, institutions and regional economic performance
9
Information systems outsourcing : enduring themes, new perspectives and global challenges ; with 71 tables
9
Investigating the relationship between the financial and real economy
9
Local economies and internationalization in Italy : papers presented at the conference held in Bologna, 20 November 2003 ; Univ. of Bologna, Faculty and Department of Statistics
9
Möglichkeiten und Grenzen der wissenschaftlichen Politikanalyse : 50. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 29. September bis 1. Oktober 2010
9
Portfolio construction, measurement, and efficiency : essays in honor of Jack Treynor
9
Robustness in econometrics
9
Studies on interdisciplinary economics and business ; Volume 1
9
Theoretische Fundierung und praktische Relevanz der Handelsforschung
9
Uncertainty analysis in econometrics with applications : [This volume contains papers presented at TES 2013 - The Sixth International Conference of the Thailand Econometric Society, which is held in Chiang Mai, Thailand, during January 10th - 11th, 2013 ...]
9
Use of survey data for industry, research and economic policy : selected papers presented at the 24th CIRET conference, Wellington, New Zealand 1999
9
Agrar- und Ernährungswirtschaft zwischen Ressourceneffizienz und gesellschaftlichen Erwartungen : 57. Jahrestagung der Gesellschaft für Wirtschafts - und Sozialwissenschaften des Landbaues e.V. vom 13. bis 15. September 2017
8
Applying Kernel and nonparametric estimation to economic topics
8
Behavioral finance
8
Determinants of growth and business cycles : theory, empirical evidence and policy implications ; INFER annual conference 2003
8
Development and underdevelopment : the political economy of global inequality
8
Drivers of innovation, entrepreneurship and regional dynamics : [Annual Tinbergen Workshop ; the theme of the June 2009 Workshop was "Creative, intellectual and entrepreneurial resources for regional development: analysis and policy"]
8
Econometric methods for analyzing economic development
8
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It's all about catching the reader's attention
Smit, Edith
;
Neijens, Peter
;
Stuurman, Marijntje
- In:
International advertising and communication : current …
,
(pp. 43-68)
.
2006
Persistent link: https://www.econbiz.de/10003378100
Saved in:
2
The effect of the integration of different acoustic and visual stimuli depending on target groups involvement
Esch, Franz-Rudolf
;
Roth, Simone
;
Strödter, Kristina
- In:
International advertising and communication : current …
,
(pp. 69-88)
.
2006
Persistent link: https://www.econbiz.de/10003378104
Saved in:
3
A comparative test of the effect of communication strategy, media presence, and previous purchase behaviour in the field of fast moving consumer goods
Putte, Bas van den
- In:
International advertising and communication : current …
,
(pp. 89-105)
.
2006
Persistent link: https://www.econbiz.de/10003378106
Saved in:
4
Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy
;
Meurs, Lex van
- In:
International advertising and communication : current …
,
(pp. 124-139)
.
2006
Persistent link: https://www.econbiz.de/10003378112
Saved in:
5
Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van
;
Hoeken, Hans
;
Mulken, Margot van
- In:
International advertising and communication : current …
,
(pp. 142-162)
.
2006
Persistent link: https://www.econbiz.de/10003378115
Saved in:
6
Effects of green brand communication on brand associations and attitude
Hartmann, Patrick
;
Ibáñez, Vanessa Apaolaza
- In:
International advertising and communication : current …
,
(pp. 217-236)
.
2006
Persistent link: https://www.econbiz.de/10003378128
Saved in:
7
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
8
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
9
Assessing measurement invariance of ordinal indicators in cross-national research
Temme, Dirk
- In:
International advertising and communication : current …
,
(pp. 455-472)
.
2006
Persistent link: https://www.econbiz.de/10003378210
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