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ECONIS (ZBW)
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1
Auswirkungen des Markennamenwechsels im Rahmen von Markenportfoliokonsolidierungen
Bauer, Hans H.
;
Mäder, Ralf
;
Valtin, Alexandra
- In:
Die Betriebswirtschaft : DBW
64
(
2004
)
1
,
pp. 58-77
Persistent link: https://www.econbiz.de/10001900678
Saved in:
2
Zum Signalcharakter unterschiedlicher Wege der Stellenfindindung
Grund, Christian
- In:
Die Betriebswirtschaft : DBW
61
(
2001
)
5
,
pp. 519-528
Persistent link: https://www.econbiz.de/10001617860
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3
Wertrelevanz rechnungswesenbasierter Erfolgskennzahlen : eine empirische Untersuchung anhand des S&P 400 Industrial
Schremper, Ralf
;
Pälchen, Oliver
- In:
Die Betriebswirtschaft : DBW
61
(
2001
)
5
,
pp. 542-559
Persistent link: https://www.econbiz.de/10001617862
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4
Der Signal- und Zertifizierungswert von Credit Ratings am Euromarkt
Heinke, Volker G.
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
3
,
pp. 314-335
Persistent link: https://www.econbiz.de/10001482186
Saved in:
5
Ein Indikatorenmodell zur langfrisitigen monetären Markenwertbestimmung, [Teil] 1
Sattler, Henrik
- In:
Die Betriebswirtschaft : DBW
59
(
1999
)
5
,
pp. 633-653
Persistent link: https://www.econbiz.de/10001424189
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