//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatz im Buch"
type_genre:"Survey"
~isPartOf:"International advertising and communication : current insights and empirical findings"
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Estimation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Emotion
Advertising effects
9
Estimation
9
Schätzung
9
Werbewirkung
9
Consumer behaviour
5
Konsumentenverhalten
5
Netherlands
5
Niederlande
5
Deutschland
3
Germany
3
Perception
2
Print advertising
2
Printwerbung
2
Theorie
2
Theory
2
Wahrnehmung
2
Advertising media
1
Advertising planning
1
Außenwerbung
1
Brand
1
Cognition
1
Consumer goods marketing
1
Eco-label
1
Energieeinsparung
1
Energy conservation
1
Factor analysis
1
Faktorenanalyse
1
France
1
Frankreich
1
Information behaviour
1
Informationsverhalten
1
Kognition
1
Konsumgütermarketing
1
Markenartikel
1
Market research
1
Marktforschung
1
Outdoor advertising
1
Personality psychology
1
Persönlichkeitspsychologie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Survey
Book section
1
Language
All
English
1
Author
All
Janssens, Wim
1
Pelsmacker, Patrick de
1
Published in...
All
International advertising and communication : current insights and empirical findings
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Behavioral finance
1
Progress in tourism marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->