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type_genre:"Case study"
person:"Baumgarth, Carsten"
~type_genre:"Article in journal"
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Baumgarth, Carsten
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Neue betriebswirtschaftliche Forschung : Nbf
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The journal of product & brand management
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ECONIS (ZBW)
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Sales force impact on B-to-B brand equity : conceptual framework and empirical test
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 487-498
Persistent link: https://www.econbiz.de/10010217469
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2
Wirkungen des Co-Brandings : Erkenntnisse durch Mastertechnikpluralismus
Baumgarth, Carsten
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001884902
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