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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Fernsehen
4
Television
4
Consumer behaviour
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Hörfunkwerbung
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Psychology of advertising
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Radio advertising
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USA
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Fernsehprogramm
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Barwise, T. P.
1
Ehrenberg, Andrew S. C.
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Galak, Jeff
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
38
The journal of media economics
29
Working paper / National Bureau of Economic Research, Inc.
13
Telecommunications policy : the international journal of digital economy, data sciences and new media
12
Journal of sports economics
10
NBER working paper series
10
SpringerLink / Bücher
10
Kom / Kommission der Europäischen Gemeinschaften
8
Prometheus : critical studies in innovation
8
BLM-Schriftenreihe
7
JMM : the international journal on media management
7
NBER Working Paper
7
Europäische Hochschulschriften / 40
6
Europäische Hochschulschriften / 5
6
Information economics and policy : IEP
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Working paper series
6
Discussion paper / Centre for Economic Policy Research
5
Esomar congress
5
International journal of sport finance
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
P / the Rand Corporation
5
Reports and papers on mass communication
5
Schriftenreihe der Landesmedienanstalten
5
Statens offentliga utredningar : SOU
5
The economic journal : the journal of the Royal Economic Society
5
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
5
ATV series of technical research studies
4
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
4
Arbeitshefte Bildschirmmedien
4
European journal of marketing : EJM
4
Journal of advertising research
4
Journal of cultural economics
4
Kyklos : international review for social sciences
4
Media-Perspektiven
4
People and communication
4
R / Rand Corporation
4
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
4
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ECONIS (ZBW)
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1
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
2
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
Saved in:
3
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
Saved in:
4
The liking and viewing of regular TV series
Barwise, T. P.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 63-70
Persistent link: https://www.econbiz.de/10001031361
Saved in:
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