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subject:"Marketingmanagement"
~person:"Bonfrer, Andre"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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An empirical investigation of the impact of communication timing on customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 36-50
Persistent link: https://www.econbiz.de/10003736334
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