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subject:"Marketingmanagement"
~subject:"Consumer behaviour"
~person:"Zhang, Lu"
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Search: subject_exact:"Freizeitwirtschaft"
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Marketingmanagement
Consumer behaviour
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Advertising effects
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Celebrity chef
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Zhang, Lu
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International journal of hospitality management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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Entertainer celebrity vs. celebrity chefs : the joint effect of celebrity endorsement and power distance belief on restaurant consumers
Huo, Da
;
Lin, Michael S.
;
Zheng, Xiaoyun
;
Zhang, Lu
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013383280
Saved in:
2
Effects of virtual reality on theme park visitors' experience and behaviors : a presence perspective
Wei, Wei
;
Qi, Ruoxi
;
Zhang, Lu
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 282-293
Persistent link: https://www.econbiz.de/10011987926
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