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~subject:"Brand management"
~subject:"Milk policy"
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Search: subject_exact:"Gattungsmarke"
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Brand management
Milk policy
Gattungsmarke
31
Generic brand
22
Markenartikel
13
Brand
10
USA
9
Markenführung
7
United States
7
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5
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4
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2
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2
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2
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Käse
2
Lebensmitteleinzelhandel
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Kaiser, Harry M.
2
Parker, Philip M.
2
Soberman, David A.
2
Bergès, Fabian
1
Blair, Rachel
1
Bouamra-Mechemache, Zohra
1
Bulmer, Sandy
1
Chiambalero, Chris
1
Conroy, Denise
1
Eagle, Lynne C.
1
Foster, Kenneth Alan
1
Lee, Michael S. W.
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Lusk, Jayson L.
1
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Faculty & research / Insead : working paper series
2
NICPRE / National Institute for Commodity Promotion Research and Evaluation
2
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
2
European review of agricultural economics : ERAE
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
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Working paper / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
9
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1
Is producing a private label counterproductive for a branded manufacturer?
Bergès, Fabian
;
Bouamra-Mechemache, Zohra
- In:
European review of agricultural economics : ERAE
39
(
2012
)
2
,
pp. 213-239
Persistent link: https://www.econbiz.de/10009535544
Saved in:
2
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
3
Anti-consumption and brand avoidance
Lee, Michael S. W.
;
Motion, Judith
;
Conroy, Denise
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003810538
Saved in:
4
White boxes + gray markets
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
Saved in:
5
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
Saved in:
6
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2002
-
[Elektronische Ressource], rev. version of 99/39/MKT
Persistent link: https://www.econbiz.de/10001719483
Saved in:
7
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
;
Chiambalero, Chris
-
1999
Persistent link: https://www.econbiz.de/10001398684
Saved in:
8
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10001439459
Saved in:
9
Funktionen, Erfolgsbedingungen und Psychostrategie von Handels- und Gattungsmarken
Schenk, Hans-Otto
- In:
Handelsmarken : Entwicklungstendenzen und …
,
(pp. 71-96)
.
1997
Persistent link: https://www.econbiz.de/10001297658
Saved in:
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