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~subject:"Cheese"
~subject:"Konsumentenverhalten"
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Cheese
Konsumentenverhalten
Gattungsmarke
31
Generic brand
22
Markenartikel
13
Brand
10
USA
9
Brand management
7
Markenführung
7
United States
7
Arzneimittel
5
Generic drugs
5
Generika
5
Pharmaceuticals
5
Theorie
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Theory
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Consumer behaviour
4
Wettbewerb
4
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3
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3
Deutschland
3
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3
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3
Marketingmanagement
3
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3
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3
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3
Advertising
2
Arzneimittelmarkt
2
Brand image
2
Elasticity of substitution
2
Germany
2
Käse
2
Lebensmitteleinzelhandel
2
Markenimage
2
Milchmarkt
2
Milchpolitik
2
Milk market
2
Milk policy
2
Pharmaceutical industry
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Kaiser, Harry M.
2
Blair, Rachel
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Bulmer, Sandy
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Chiambalero, Chris
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Eagle, Lynne C.
1
Foster, Kenneth Alan
1
Lusk, Jayson L.
1
Nilsson, Tomas
1
Schenk, Hans-Otto
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
2
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
2
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Journal of consumer behaviour : an international research review
1
Working paper / Department of Commerce, College of Business, Massey University
1
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ECONIS (ZBW)
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Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
Thomas, Anika
-
2014
Persistent link: https://www.econbiz.de/10011452299
Saved in:
2
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
3
White boxes + gray markets
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
Saved in:
4
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
;
Chiambalero, Chris
-
1999
Persistent link: https://www.econbiz.de/10001398684
Saved in:
5
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10001439459
Saved in:
6
Funktionen, Erfolgsbedingungen und Psychostrategie von Handels- und Gattungsmarken
Schenk, Hans-Otto
- In:
Handelsmarken : Entwicklungstendenzen und …
,
(pp. 71-96)
.
1997
Persistent link: https://www.econbiz.de/10001297658
Saved in:
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