Brondoni, Silvio M. - In: Symphonya. Emerging Issues in Management (2009) 1 Market-Driven Management and Competitive Customer Value - 1
Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an 'outside-in' vision, based on: the identification of products with a higher value than that...