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type_genre:"Case study"
subject:"Transnational corporation"
~subject:"Südkorea"
~person:"Lee, Kyuho"
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Developing a competitive international service strategy : a case of international joint venture in the global service industry
Lee, Kyuho
;
Madanoglu, Melih
;
Ko, Jae-youn
- In:
The journal of services marketing
27
(
2013
)
3
,
pp. 245-255
Persistent link: https://www.econbiz.de/10009761801
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