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~subject:"Markenimage"
~person:"Heslop, Louise A."
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Search: subject_exact:"Herkunftsbezeichnung"
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Markenimage
Designation of origin
7
Herkunftsbezeichnung
7
Brand image
4
Sport event
4
Sportveranstaltung
4
Big event
2
Consumer behaviour
2
Country image
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Großveranstaltung
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Place image
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Ambush marketing
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Heslop, Louise A.
Diamantopoulos, Adamantios
13
Papadopoulos, Nicolas G.
9
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Westjohn, Stanford A.
7
Balabanis, George
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Phau, Ian
6
Pike, Steven
6
Stylidis, Dimitrios
6
Aichner, Thomas
5
Cai, Liping A.
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Alvarez, Maria D.
4
Bruno, Pascal
4
Bruwer, Johan
4
Campo, Sara
4
Cheah, Isaac
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Jaffe, Eugene D.
4
Klein, Kristina
4
Lehto, Xinran Y.
4
Li, Mimi
4
Lopez, Carmen
4
Melewar, T. C.
4
Merunka, Dwight
4
Samiee, Saeed
4
Tasci, Asli DA
4
Völckner, Franziska
4
Witek-Hajduk, Marzanna Katarzyna
4
Andéhn, Mikael
3
Barnes, Liz
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International journal of wine business research : IJWBR
1
International marketing review
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
4
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1
An examination of the status and evolution of country image research
Lu, Irene R. R.
;
Heslop, Louise A.
;
Thomas, D. Roland
; …
- In:
International marketing review
33
(
2016
)
6
,
pp. 825-850
Persistent link: https://www.econbiz.de/10011630326
Saved in:
2
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
3
Cue incongruity in wine personality formation and purchasing
Heslop, Louise A.
;
Cray, David
;
Armenakyan, Anahit
- In:
International journal of wine business research : IJWBR
22
(
2010
)
3
,
pp. 288-307
Persistent link: https://www.econbiz.de/10008667166
Saved in:
4
Product-country images : impact and role in international marketing
Papadopoulos, Nicolas G.
(
contributor
); …
-
1993
Persistent link: https://www.econbiz.de/10000327986
Saved in:
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