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~person:"Mishra, Ashok K."
~person:"Roy, Subhadip"
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India
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Advertising effects
8
Werbewirkung
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6
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6
Consumer behaviour
6
Konsumentenverhalten
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Ernährungssicherung
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experimental design
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Mishra, Ashok K.
Roy, Subhadip
Ghani, Ejaz
49
Ghosh, Saibal
42
Duflo, Esther
40
Rao, Vijayendra
39
Kerr, William R.
35
Banerjee, Abhijit V.
32
Pande, Rohini
32
Ravallion, Martin
31
Sharma, Chandan
28
Budhwar, Pawan S.
26
Kumar, Satish
26
O'Connell, Stephen D.
26
Chawla, Deepak
25
Gulati, Rachita
25
Kumar, Vikas
25
Murgai, Rinku
24
Pereira, Vijay
24
Kumar, Sunil
22
Muralidharan, Karthik
22
Sahu, Tarak Nath
22
Mishra, Aswini Kumar
21
Rath, Badri Narayan
21
Malik, Ashish
20
Mitra, Arup
20
Parayitam, Satyanarayana
20
Das, Jishnu
19
Jain, Pramod Kumar
19
Khare, Arpita
19
Mathiyazhagan, Maathai K.
19
Shveta Singh
19
Goyal, Ashima
18
Sharma, Seema
18
Tabash, Mosab I.
18
Das, Ramesh Chandra
17
Jayachandran, Seema
17
Kumar, Anjani
17
Roy, Tirthankar
17
Spears, Dean
17
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Food policy : economics planning and politics of food and agriculture
6
Applied economic perspectives and policy
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of business research : JBR
2
Psychology & marketing
2
Qualitative market research : an international journal
2
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
2
Asia-Pacific journal of business administration
1
Canadian journal of agricultural economics : CJAE
1
Economic systems
1
European journal of operational research : EJOR
1
Health marketing quarterly
1
International journal of energy sector management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of entrepreneurship in emerging economies
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of international development : the journal of the Development Studies Association
1
Journal of marketing theory and practice
1
Journal of strategic marketing
1
Services marketing quarterly
1
The Australian journal of agricultural and resource economics
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
1
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1
Effect of public stockholding on wheat price dynamics in India : a quantile autoregression approach
Tripathi, Ashutosh Kumar
;
Mishra, Ashok K.
- In:
The Australian journal of agricultural and resource …
68
(
2024
)
1
,
pp. 168-185
Persistent link: https://www.econbiz.de/10014466558
Saved in:
2
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
3
Income, urbanisation and consumption of processed foods : implications for nutrition and health policies for India
Mottaleb, Khondoker Abdul
;
Mishra, Ashok K.
- In:
Journal of international development : the journal of …
35
(
2023
)
5
,
pp. 688-715
Persistent link: https://www.econbiz.de/10014336688
Saved in:
4
Food aid and violent conflict : a review and empiricist's companion
Koppenberg, Maximilian
;
Mishra, Ashok K.
;
Hirsch, Stefan
- In:
Food policy : economics planning and politics of food …
121
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014486819
Saved in:
5
Joint decision-making, technology adoption and food security : evidence from rice varieties in eastern India
Malabayabas, Maria Luz L.
;
Mishra, Ashok K.
;
Pede, …
- In:
World development : the multi-disciplinary …
171
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014483760
Saved in:
6
Vertical coordination and post-harvest losses : implications on food loss
D'Souza, Alwin
;
Mishra, Ashok K.
;
Webster, Scott
- In:
Applied economic perspectives and policy
45
(
2023
)
1
,
pp. 460-486
Persistent link: https://www.econbiz.de/10014240120
Saved in:
7
Exploring the culture-creativity-innovation triad in the handicraft industry using an interpretive approach
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534190
Saved in:
8
Assessing benefits of crop insurance vis-a-vis irrigation in Indian agriculture
Birthal, Pratap S.
;
Hazrana, Jaweriah
;
Negi, Digvijay S.
; …
- In:
Food policy : economics planning and politics of food …
112
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013477625
Saved in:
9
Social networks, heterogeneity, and adoption of technologies : evidence from India
Varshney, Deepak
;
Mishra, Ashok K.
;
Joshi, Pramod Kumar
; …
- In:
Food policy : economics planning and politics of food …
112
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013477639
Saved in:
10
Problems of adoption of solar power and subsequent switching behavior : an exploration in India
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
International journal of energy sector management
16
(
2022
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012797672
Saved in:
11
Technology and managerial gaps in contract farming : the case of specialty crop production
Mishra, Ashok K.
;
Mayorga, Joaquin
;
Kumar, Anjani
- In:
Journal of agricultural and resource economics : JARE ; …
47
(
2022
)
1
,
pp. 77-96
Persistent link: https://www.econbiz.de/10012990327
Saved in:
12
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
13
Does risk management affect productivity of organic rice farmers in India? : evidence from a semiparametric production model
Lien, Gudbrand
;
Kumbhakar, Subal
;
Mishra, Ashok K.
; …
- In:
European journal of operational research : EJOR
303
(
2022
)
3
,
pp. 1392-1402
Persistent link: https://www.econbiz.de/10013366214
Saved in:
14
I "showroom" but "webroom" too : investigating cross-shopping behaviour in a developing nation
Roy, Subhadip
;
Sharma, Kirti
;
Choudhary, Sharuti
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1475-1493
Persistent link: https://www.econbiz.de/10013407448
Saved in:
15
Examining the transfer of knowledge and training to smallholders in India : direct and spillover effects of agricultural advisory services in an emerging economy
Varshney, Deepak
;
Joshi, Pramod Kumar
;
Kumar, Anjani
; …
- In:
World development : the multi-disciplinary …
160
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013454028
Saved in:
16
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
17
How can public policy encourage private investments in Indian agriculture? : input subsidies vs. public investment
Akber, Nusrat
;
Paltasingh, Kirtti Ranjan
;
Mishra, Ashok K.
- In:
Food policy : economics planning and politics of food …
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013286315
Saved in:
18
I mean business : exploring women entrepreneurs' journey in India from an emancipation perspective
Roy, Subhadip
;
Mohapatra, Subhalaxmi
;
Banerjee, Dina
- In:
Journal of entrepreneurship in emerging economies
14
(
2022
)
6
,
pp. 1072-1095
Persistent link: https://www.econbiz.de/10013536163
Saved in:
19
Access to credit and economic well-being of rural households : evidence from eastern India
Kumar, Anjani
;
Mishra, Ashok K.
;
Sonkar, Vinay Kumar
; …
- In:
Journal of agricultural and resource economics : JARE ; …
45
(
2020
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012428297
Saved in:
20
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
21
How can organic rice be a boon to smallholders? : evidence from contract farming in India
Mishra, Ashok K.
;
Kumar, Anjani
;
Joshi, Pramod Kumar
; …
- In:
Food policy : economics planning and politics of food …
75
(
2018
),
pp. 147-157
Persistent link: https://www.econbiz.de/10011976296
Saved in:
22
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
23
Production risks, risk preference and contract farming : impact on food security in India
Mishra, Ashok K.
;
Kumar, Anjani
;
Joshi, Pramod Kumar
; …
- In:
Applied economic perspectives and policy
40
(
2018
)
3
,
pp. 353-378
Persistent link: https://www.econbiz.de/10012258212
Saved in:
24
Institutional versus non-institutional credit to agricultural households in India : evidence on impact from a national farmers' survey
Kumar, Anjani
;
Mishra, Ashok K.
;
Saroj, Sunil
;
Joshi, P. K.
- In:
Economic systems
41
(
2017
)
3
,
pp. 420-432
Persistent link: https://www.econbiz.de/10011794112
Saved in:
25
Is direct seeded rice a boon for economic performance? : empirical evidence from India
Mishra, Ashok K.
;
Khanal, Aditya R.
;
Pede, Valerien O.
- In:
Food policy : economics planning and politics of food …
73
(
2017
),
pp. 10-18
Persistent link: https://www.econbiz.de/10011798397
Saved in:
26
Exploring meaning transfer in celebrity endorsements : measurement and validation
Roy, Subhadip
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
9
(
2017
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011740431
Saved in:
27
Female, married and endorsing: integrating celebrity marital status, role congruence and credibility
Roy, Subhadip
;
Mohapatra, Subhalaxmi
- In:
Journal of strategic marketing
25
(
2017
)
1
,
pp. 14-30
Persistent link: https://www.econbiz.de/10011742898
Saved in:
28
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
29
VISUALSCAPE : a scale to measure visuel experience in retailing
Bagdare, Shilpa
;
Roy, Subhadip
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 272-287
Persistent link: https://www.econbiz.de/10011628472
Saved in:
30
Personality and fashion consumption : a conceptual framework in the Indian context
Saran, Rashmita
;
Roy, Subhadip
;
Sethuraman, Raj
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011575483
Saved in:
31
Heterogeneity in food demand among rural Indian households : the role of demographics
Khanal, Aditya R.
;
Mishra, Ashok K.
;
Keithly, Walter R.
- In:
Canadian journal of agricultural economics : CJAE
64
(
2016
)
3
,
pp. 517-544
Persistent link: https://www.econbiz.de/10011580277
Saved in:
32
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
33
The effect of demographic and personality characteristics on fashion shopping proneness : a study of the Indian market
Roy, Subhadip
;
Sethuraman, Raj
;
Saran, Rashmita
- In:
International journal of retail & distribution management
44
(
2016
)
4
,
pp. 426-447
Persistent link: https://www.econbiz.de/10011515595
Saved in:
34
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
35
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
36
Exploring brand personality-celebrity endorser personality congruence in celebrity endorsements in the Indian context
Mishra, Aditya S.
;
Roy, Subhadip
;
Bailey, Ainsworth Anthony
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1158-1174
Persistent link: https://www.econbiz.de/10011411897
Saved in:
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