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accessRights:"restricted"
~subject:"Corporate Social Responsibility"
~person:"Singh, Anupam"
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Corporate Social Responsibility
Brand image
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Corporate social responsibility
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Brand management
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CSR
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brand equity
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Singh, Anupam
Mitra, Nayan
9
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6
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Jadiyappa, Nemiraja
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Global business review
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International journal of business innovation and research
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The impact of corporate social responsibility on brand equity of Indian firms
Singh, Anupam
;
Verma, Priyanka
- In:
International journal of business innovation and research
20
(
2019
)
1
,
pp. 64-86
Persistent link: https://www.econbiz.de/10012144496
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2
Driving brand value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
Saved in:
3
How CSR affects brand equity of Indian Firms?
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
18
(
2017
)
3
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011745473
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