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subject:"Entwicklung"
subject:"Developing countries"
~subject:"Konsumentenverhalten"
~isPartOf:"The IUP journal of marketing management : IJMM"
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Entwicklung
Developing countries
Konsumentenverhalten
India
41
Indien
41
Consumer behaviour
21
Customer satisfaction
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Advertising
3
Advertising effects
3
Children
3
Dienstleistungsqualität
3
Kinder
3
Service quality
3
Target group
3
Werbewirkung
3
Werbung
3
Zielgruppe
3
Automotive market
2
Beziehungsmarketing
2
Conglomerate
2
Einzelhandel
2
Fernsehwerbung
2
Jugendliche
2
Kfz-Markt
2
Konglomerat
2
Kraftfahrzeug
2
Ländliche Wirtschaft
2
Ländlicher Raum
2
Microfinance
2
Mikrofinanzierung
2
Motor vehicle
2
Relationship marketing
2
Retail trade
2
Rural area
2
Rural economy
2
Television advertising
2
Youth
2
2012-13
1
Absatz
1
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Article
21
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Article in journal
21
Aufsatz in Zeitschrift
21
Language
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English
21
Author
All
Agarwal, Reeti
1
Ahluwalia, Amardeep Kaur
1
Apar Singh
1
Azam, Mohammad Khalid
1
Baishya, Swati
1
Basu, Rituparna
1
Bhatt, Amola
1
Bhatt, Shahir
1
Chaurasia, Sushil
1
Das, Madhusmita
1
Dash, Ashish
1
Deka, Pradeep K.
1
Deka, Pradeep Kumar
1
Ganesan, P.
1
Gowthami, Ch.
1
Guin, Kalyan K.
1
Jain, Priyanka
1
Jaskirat Singh
1
Jhawar, Nidhi
1
Joshi, Monarch A.
1
Kakati, Munin
1
Kathuria, Lalit Mohan
1
Kaur, Jaiman Preet
1
Khan, Adil
1
Kumar, Sukesh
1
Kushwaha, Vivek S.
1
Manoj, Edward
1
Mehrotra, Ankit
1
Mishra, B. B.
1
Mishra, Manit
1
Nandamuri, Purna Prabhakar
1
Narayan, Govind
1
Pandya, Amit R.
1
Pujara, Tejash
1
Rawichandran, Swathi
1
Sanan, Preeti
1
Satya, S.
1
Sengupta, Kalyan
1
Sharma, Sangeeta
1
Singh, Sultan
1
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Published in...
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The IUP journal of marketing management : IJMM
International journal of Indian culture and business management
63
Global business review
41
International journal of Indian culture and business management : IJICBM
32
NBER working paper series
31
Economic developments in India : quarterly update : analysis, reports, policy documents
30
The Indian economic journal
29
Journal of international consumer marketing
27
Journal of retailing and consumer services
27
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
27
SpringerLink / Bücher
26
The Asian economic review : journal of the Indian Institute of Economics
26
Vision : the journal of business perspective
26
Working paper
26
South Asian journal of management : SAJM
25
Finance India : the quarterly journal of Indian Institute of Finance
23
International journal of business innovation and research
22
NBER Working Paper
22
Policy research working paper : WPS
22
Working paper / National Bureau of Economic Research, Inc.
22
Journal of global marketing
21
The Indian journal of economics
21
International journal of social economics
20
Springer eBook Collection
20
International journal of business and emerging markets : IJBEM
19
Journal of Indian business research
19
International journal of business excellence : IJBEX
18
International journal of electronic marketing and retailing : IJEMR
18
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
17
Asia Pacific journal of marketing and logistics
17
The international journal of bank marketing : IJBM
17
Journal of internet commerce
16
Development, democracy, and the state : critiquing the Kerala model of development
15
Finance and Development
14
International journal of business excellence
14
International journal of business innovation and research : IJBIR
14
Journal of business research : JBR
14
World Bank Policy Research Working Paper
14
GITAM journal of management : a quarterly publication of GITAM Institute of Management
13
International journal of business and globalisation : IJBG
13
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ECONIS (ZBW)
21
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1
Consumers' perception of quality and value under different price ranges and price positions within a product line : a study of the Indian passenger car market
Baishya, Swati
;
Kakati, Munin
- In:
The IUP journal of marketing management : IJMM
18
(
2019
)
1
,
pp. 39-76
Persistent link: https://www.econbiz.de/10012009729
Saved in:
2
Orientations for consumption among Indian adolescents : a consumer socialization perspective
Sanan, Preeti
;
Ahluwalia, Amardeep Kaur
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
3
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011983437
Saved in:
3
The impact of attendees' event involvement on sponsors' brand image and behavioral intentions : a study of Indian Primier League
Jaskirat Singh
;
Apar Singh
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
4
,
pp. 54-71
Persistent link: https://www.econbiz.de/10011983453
Saved in:
4
In-store shopping environment and impulsive buying with special reference to indore city
Jhawar, Nidhi
;
Kushwaha, Vivek S.
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10012113642
Saved in:
5
Factors influencing consumers' choice of retail store format in Assam, India
Deka, Pradeep Kumar
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10011881471
Saved in:
6
An analysis of adoption pattern of alternative banking channels by Indian customers
Agarwal, Reeti
;
Mehrotra, Ankit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10011751006
Saved in:
7
Segmentation of Young consumers or North-East India based on their decision-making styles
Deka, Pradeep K.
- In:
The IUP journal of marketing management : IJMM
15
(
2016
)
2
,
pp. 65-85
Persistent link: https://www.econbiz.de/10011538698
Saved in:
8
Portrayal of woman in Indian TV advertisements : a study of audience perception
Das, Madhusmita
;
Sharma, Sangeeta
- In:
The IUP journal of marketing management : IJMM
15
(
2016
)
3
,
pp. 57-94
Persistent link: https://www.econbiz.de/10011550672
Saved in:
9
Factors influencing Halal products purchase intention in India : preliminary investigation
Khan, Adil
;
Azam, Mohammad Khalid
- In:
The IUP journal of marketing management : IJMM
15
(
2016
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10011536350
Saved in:
10
Cause marketing : the corporate, consumer and cause partnership for mutual benefit ; an India perspective
Sunitha, T. R.
;
Manoj, Edward
- In:
The IUP journal of marketing management : IJMM
14
(
2015
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10010509152
Saved in:
11
Purchase of pre-owned small cars in India : an exploratory study
Kathuria, Lalit Mohan
;
Singla, Varun
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
2
,
pp. 62-75
Persistent link: https://www.econbiz.de/10009573162
Saved in:
12
Consumer expectation, attitude, and user occasion of wellness services and its effect on wellness center loyalty
Satya, S.
;
Ganesan, P.
;
Rawichandran, Swathi
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
2
,
pp. 27-45
Persistent link: https://www.econbiz.de/10009573166
Saved in:
13
Influence of consumer demographics on attitude towards branded products : an exploratory study on consumer durables in rural markets
Nandamuri, Purna Prabhakar
;
Gowthami, Ch.
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
3
,
pp. 48-63
Persistent link: https://www.econbiz.de/10009660068
Saved in:
14
Format perception of Indian apparel shoppers : case of single and multi-brand stores
Basu, Rituparna
;
Sengupta, Kalyan
;
Guin, Kalyan K.
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
3
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009660077
Saved in:
15
Factors influencing online shopping : an empirical study in Ahmedabad
Bhatt, Shahir
;
Bhatt, Amola
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
4
,
pp. 51-65
Persistent link: https://www.econbiz.de/10009702563
Saved in:
16
Understanding the drivers for purchasing non-deceptive pirated products : an Indian experience
Pujara, Tejash
;
Chaurasia, Sushil
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
4
,
pp. 34-50
Persistent link: https://www.econbiz.de/10009702565
Saved in:
17
Consumers' preferences for mobile service provider : an empirical study in Agra
Narayan, Govind
;
Jain, Priyanka
- In:
The IUP journal of marketing management : IJMM
10
(
2011
)
3
,
pp. 42-55
Persistent link: https://www.econbiz.de/10009349667
Saved in:
18
The impact of advertisements on children and their parents' buying behavior : an analytical study
Singh, Sultan
;
Kaur, Jaiman Preet
- In:
The IUP journal of marketing management : IJMM
10
(
2011
)
3
,
pp. 18-41
Persistent link: https://www.econbiz.de/10009349681
Saved in:
19
Understanding users of mobile services in rural area : a case of Bishalkhinda village in Odisha
Dash, Ashish
;
Kumar, Sukesh
- In:
The IUP journal of marketing management : IJMM
10
(
2011
)
2
,
pp. 54-63
Persistent link: https://www.econbiz.de/10009237013
Saved in:
20
A quantitative assessment of materialistic value and its relationship with consumer behavior in Indian culture
Mishra, Manit
;
Mishra, B. B.
- In:
The IUP journal of marketing management : IJMM
10
(
2011
)
2
,
pp. 33-53
Persistent link: https://www.econbiz.de/10009237014
Saved in:
21
A comparative study on consumers' attitude towards private labels : a focus on Gujarat
Pandya, Amit R.
;
Joshi, Monarch A.
- In:
The IUP journal of marketing management : IJMM
10
(
2011
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009237020
Saved in:
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