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subject:"USA"
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USA
India
37
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Consumer behaviour
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Brand image
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Beziehungsmarketing
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Bhardwaj, Vertica
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Ganesh, Gopala K.
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Girard, Tulay
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Journal of global marketing
Working paper / National Bureau of Economic Research, Inc.
31
Finance India : the quarterly journal of Indian Institute of Finance
10
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Working Papers / eSocialSciences
9
Working paper
9
Indian journal of economics & business : IJEB
8
Policy research working paper : WPS
8
Journal of international consumer marketing
7
NBER working paper series
7
SpringerLink / Bücher
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ILO Working Papers
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The Indian economic journal
6
Discussion paper series / IZA
5
Issues in Indo-US trade and economic cooperation
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Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
4
International business and economics research journal
4
International journal of Indian culture and business management
4
Journal of business research : JBR
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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MPRA Paper
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Occasional paper
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The Indian journal of economics
4
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
4
The International trade journal
4
Working paper / Centre for Business Research, University of Cambridge
4
Appellate Body Reports
3
Applied economics
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Asian survey : a bimonthly review of contemporary Asian affairs
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Economics working paper series
3
Foreign trade review : FTR ; quarterly journal of Indian Institute of Foreign Trade
3
Global trade law series
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International Journal of Economics and Business Research
3
International journal of business and globalisation : IJBG
3
International journal of emerging markets
3
Journal of foreign exchange and international finance : JFEIF
3
Journal of international economic law
3
Journal of quantitative economics : official journal of the Indian Econometric Society
3
Journal of retailing and consumer services
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Occasional papers / Reserve Bank of India
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Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
2
Brand analysis of US global and local brands in India : the case of Levi's
Bhardwaj, Vertica
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of global marketing
23
(
2010
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10003952667
Saved in:
3
An empirical examination of a multinational ethical dilemma : the issue of child labour
Gupta, Shruti
;
Pirsch, Julie
;
Girard, Tulay
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 288-305
Persistent link: https://www.econbiz.de/10008701390
Saved in:
4
Outshopping through the Internet : a multicountry investigation
Lee, Dongdae
;
Paswan, Audesh K.
;
Ganesh, Gopala K.
; …
- In:
Journal of global marketing
22
(
2009
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10003857670
Saved in:
5
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
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