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type_genre:"Fallstudie"
type_genre:"Publication in honor of a person"
~person:"Tiwari, Rajnish"
~person:"Adhikari, Atanu"
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Strategic marketing cases in emerging markets
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Lead market India : key elements and corporate perspectives for frugal innovations
1
Market orientation : transforming food and agribusiness around the customer
1
The internationalisation of business R&D
1
Working paper / Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
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ECONIS (ZBW)
12
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1
Frugal innovation and analogies : some propositions for product development in emerging economies
Tiwari, Rajnish
;
Kalogerakis, Katharina
;
Herstatt, Cornelius
-
2014
Frugal products and services aim at satisfying the unsaturated demand of a large and growing middle class in many "emerging economies". Although research has been conducted in regard to the strategic importance of frugal innovations, so far, the actual development process of such innovations has...
Persistent link: https://www.econbiz.de/10010364725
Saved in:
2
Tanishq: bringing jewellery to daily life
Adhikari, Atanu
;
Sankaran, Ramesh Kumar
;
Karkhanis, Trupti
- In:
Strategic marketing cases in emerging markets
,
(pp. 11-25)
.
2017
Persistent link: https://www.econbiz.de/10011667535
Saved in:
3
ABC limited
Sinha, Anshuman
;
Das, Smita
;
Naidu, Sumanth
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 27-45)
.
2017
Persistent link: https://www.econbiz.de/10011667536
Saved in:
4
Funmax 4D Animation Theatre
Malik, Rashmi
;
Shah, Kalpit
;
Yerrabolu, Brahmeswarar
; …
- In:
Strategic marketing cases in emerging markets
,
(pp. 79-97)
.
2017
Persistent link: https://www.econbiz.de/10011667539
Saved in:
5
Revolution ventures - introduction to the service organization and situation description
Roy, Gautam
;
Adhikari, Atanu
- In:
Strategic marketing cases in emerging markets
,
(pp. 107-115)
.
2017
Persistent link: https://www.econbiz.de/10011667545
Saved in:
6
Irrway - a green personal mobility solution
Chandrashekar, M. S.
;
Sharma, Gaurav
;
Rangadhol, Basant P.
- In:
Strategic marketing cases in emerging markets
,
(pp. 129-145)
.
2017
Persistent link: https://www.econbiz.de/10011667557
Saved in:
7
Citrus ventures - distressed asset specialist
Shastry, Harsha C.
;
Lakshmipathi, B. T.
;
Manohar
;
Rau, …
- In:
Strategic marketing cases in emerging markets
,
(pp. 147-162)
.
2017
Persistent link: https://www.econbiz.de/10011667588
Saved in:
8
Emerging patterns of grassroots innovations : results of a conceptual study based on selected cases from India
Nair, Anup Karath
;
Tiwari, Rajnish
;
Buse, Stephan
- In:
Lead market India : key elements and corporate …
,
(pp. 65-95)
.
2017
Persistent link: https://www.econbiz.de/10011596687
Saved in:
9
Strategic marketing cases in emerging markets
Adhikari, Atanu
(
ed.
);
Roy, Sanjit
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10014013168
Saved in:
10
R&D internationalisation from an Indo-German perspective
Tiwari, Rajnish
- In:
The internationalisation of business R&D
,
(pp. 159-182)
.
2014
Persistent link: https://www.econbiz.de/10010251686
Saved in:
11
Frugal innovation : a global networks' perspective
Tiwari, Rajnish
;
Herstatt, Cornelius
- In:
Die Unternehmung : Swiss journal of business research …
66
(
2012
)
3
,
pp. 245-274
Persistent link: https://www.econbiz.de/10009620196
Saved in:
12
Market orientation when customers seem content with the status quo : observations from Indian agri-business and a case study
Raj, S. P.
;
Adhikari, Atanu
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 208-228)
.
2010
Persistent link: https://www.econbiz.de/10010474608
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