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Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
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Designing and communicating experience
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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Children's perceptions of sponsorship disclosures in online influencer videos
Rozendaal, Esther
;
Reijmersdal, Eva A. van
;
Goot, …
- In:
Designing and communicating experience
,
(pp. 273-287)
.
2021
Persistent link: https://www.econbiz.de/10012648321
Saved in:
2
Influencer marketing : brand awareness and purchase intention on YouTube
Rahman, R. E.
;
Astuti, R. D.
- In:
Digital economy for customer benefit and business …
,
(pp. 95-99)
.
2020
Persistent link: https://www.econbiz.de/10012228230
Saved in:
3
Vom #Hashtag zum Event : Influencerkommunikation bei B2B-Veranstaltungen am Beispiel des Eventplannerstalk
Biskup, Doreen
;
Graf, Irina
- In:
Events und Messen im digitalen Zeitalter : aktueller …
,
(pp. 91-110)
.
2020
Persistent link: https://www.econbiz.de/10012300416
Saved in:
4
Influencer-Marketing aus Perspektive des Wettbewerbsrechts (UWG) : die Voraussetzungen der wettbewerbsrechtlichen Konformität für Influencer
Risch-Kerst, Mandy
;
Schneider, André
- In:
Events und Messen im digitalen Zeitalter : aktueller …
,
(pp. 111-128)
.
2020
Persistent link: https://www.econbiz.de/10012300421
Saved in:
5
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
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