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~subject:"Brand extension"
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Priming a cross-category brand alliance : the moderating role of attribute knowledge and need for cognition
Smarandescu, Laura
;
Rose, Randy
;
Wedell, Douglas H.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009716194
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