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~isPartOf:"De Nederlandsche Bank Working Paper"
~isPartOf:"Handbuch Kommunikationsmanagement"
~subject:"Brand management"
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Brand management
Credit card industry
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Kreditkartengesellschaft
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Halpert, Karen D.
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De Nederlandsche Bank Working Paper
Handbuch Kommunikationsmanagement
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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The credit card industry - from financial products to consumer brands
Halpert, Karen D.
- In:
Handbuch Kommunikationsmanagement
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(pp. 587-597)
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2005
Persistent link: https://www.econbiz.de/10003315156
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