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~type_genre:"Handbuch"
~person:"Rust, Roland T."
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Beziehungsmarketing
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Customer retention
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Dienstleistungsmarketing
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Market research
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Rust, Roland T.
Bruhn, Manfred
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Homburg, Christian
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Hollebeek, Linda D.
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Lee, Ju-Yeon
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Handbook of service marketing research
Rust, Roland T.
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)
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2014
Persistent link: https://www.econbiz.de/10010342645
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