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Psychology & marketing
World Bank E-Library Archive
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Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
2
Who likes Bratz? : the impact of girls' age and gender role orientation on preferences for Barbie versus Bratz
Karniol, Rachel
;
Stuemler-Cohen, Tamara
;
Lahav-Gur, Yael
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 897-906
Persistent link: https://www.econbiz.de/10009664850
Saved in:
3
Adolescent girls from a modern conservative culture : the impact of their social identity on their perception of brand symbolism
Souiden, Nizar
;
M'saad, Bouthaina
- In:
Psychology & marketing
28
(
2011
)
12
,
pp. 1133-1153
Persistent link: https://www.econbiz.de/10009406361
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