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Journal of marketing education : JME
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1
Inclusivity and diversity : a systematic review of strategies employed in the higher education marketing discipline
Riedel, Aimee S.
;
Beatson, Amanda T.
;
Gottlieb, Udo
- In:
Journal of marketing education : JME
45
(
2023
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10014326032
Saved in:
2
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
3
Educating marketing students to understand designers' thought-worlds
Blijlevens, Janneke
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 18-37
Persistent link: https://www.econbiz.de/10014246066
Saved in:
4
The impact of live cases on student skill development in marketing courses
Cummins, Shannon
;
Johnson, Jeff S.
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10014246068
Saved in:
5
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
6
Student-to-student interactions in marketing education : a critical incident technique-based inquiry into drivers of students' (dis)satisfaction
Gnusowski, Marek
;
Schoefer, Klaus
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10013268039
Saved in:
7
How faculty status impacts student evaluations of teaching : a study of full- versus part-time marketing faculty
Tashchian, Armen
;
Hedden, Maria Kalamas
;
Forrester, …
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10013268046
Saved in:
8
Understanding how stand-alone sustainability courses are taught in marketing : a global baseline analysis
Brocato, E. Deanne
;
Graul, Antje R. H.
;
Huff, Jacob
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 337-361
Persistent link: https://www.econbiz.de/10013473772
Saved in:
9
Teaching what society needs : "hacking" an introductory marketing course with sustainability and macromarketing
Watson, Forrest
;
Stanton, Julie
;
Beninger, Stefanie
; …
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 375-389
Persistent link: https://www.econbiz.de/10013473776
Saved in:
10
The skills marketing majors believe they acquire : evidence from a national survey
Hartley, Phillip
;
Routon, P. Wesley
;
Torres, Luis
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 202-214
Persistent link: https://www.econbiz.de/10012113931
Saved in:
11
Linking practitioner dilemmas and research metrics across an integrated marketing curriculum
Flight, Richard L.
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10012662596
Saved in:
12
The academic response-to-failure scale : predicting and increasing academic persistence post-failure
Zemack-Rugar, Yael
;
Corus, Canan
;
Brinberg, David
- In:
Journal of marketing education : JME
43
(
2021
)
1
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012485747
Saved in:
13
Journal of Marketing Education : a retrospective overview between 1979 and 2019
Donthu, Naveen
;
Kumar, Satish
;
Mills, Adam
;
Pattnaik, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012592895
Saved in:
14
Learning marketing online : the role of social interactions and gamification rewards
Dikcius, Vytautas
;
Urbonavicius, Sigitas
;
Adomaviciute, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 159-173
Persistent link: https://www.econbiz.de/10012592899
Saved in:
15
Industry certifications in digital marketing and media education : an examination of perceptions and use among educators
Cowley, Scott
;
Humphrey, William F. <Jr.>
;
Munoz, Caroline
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10012592911
Saved in:
16
Changing perceptions of marketing ethics and social responsibility in principles of marketing
Hopkins, Christopher D.
;
Ferrell, Odies C.
;
Ferrell, Linda
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 244-259
Persistent link: https://www.econbiz.de/10012592924
Saved in:
17
Special issue: diversity in marketing education
Crittenden, Victoria Lynn
(
ed.
);
Davis, Cassandra
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012216660
Saved in:
18
Embracing diversity in marketing education
Crittenden, Victoria Lynn
;
Davis, Cassandra
;
Perren, Rebeca
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012216669
Saved in:
19
Tolerance for cheating from the classroom to the boardroom : a study of underlying personal and cultural drivers
Brodowsky, Glen H.
;
Tarr, Emily
;
Ho, Foo Nin
; …
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10012216681
Saved in:
20
Using films to achieve diversity goals in marketing education
Chang, Dae Ryun
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10012216693
Saved in:
21
Planning and implementing a graduate online team-taught marketing course
Rajamma, Rajasree K.
;
Sciandra, Michael R.
- In:
Journal of marketing education : JME
42
(
2020
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10012265713
Saved in:
22
Sales education in the United States : perspectives on curriculum and teaching practices
Spiller, Lisa D.
;
Kim, Dae-Hee
;
Aitken, Troy
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10012391632
Saved in:
23
The state of digital marketing in academia : an examination of marketing curriculum's response to digital disruption
Langan, Ryan
;
Cowley, Scott
;
Nguyen, Carlin
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10012008108
Saved in:
24
Time for a marketing curriculum overhaul : developing a digital-first approach
Rohm, Andrew J.
;
Stefl, Matthew
;
Saint Clair, Julian
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10012008110
Saved in:
25
Keeping the marketing curriculum current in an era of digital disruption
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 75-76
Persistent link: https://www.econbiz.de/10012113843
Saved in:
26
Motives driving the choice of a business concentration : a four-country study of marketing, accounting and finance, and management undergraduates
Davies, Mark A. P.
;
Tikoo, Surinder
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 185-201
Persistent link: https://www.econbiz.de/10012113927
Saved in:
27
Educating the retailers of tomorrow : an overview of journal of marketing education special issue on retailing
Roggeveen, Anne L.
;
Beitelspacher, Lauren Skinner
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10011868393
Saved in:
28
Bridging theory and practice in an applied retail track
Lange, Frederik
;
Rosengren, Sara
;
Colliander, Jonas
; …
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 6-16
Persistent link: https://www.econbiz.de/10011868399
Saved in:
29
The evolution and future of retailing and retailing education
Grewal, Dhruv
;
Motyka, Scott
;
Levy, Michael
- In:
Journal of marketing education : JME
40
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011868434
Saved in:
30
Job requirements for marketing graduates : are there differences in the knowledge, skills, and personal attributes needed for different salary levels?
Schlee, Regina Pefanis
;
Karns, Gary L.
- In:
Journal of marketing education : JME
39
(
2017
)
2
,
pp. 69-81
Persistent link: https://www.econbiz.de/10011741539
Saved in:
31
The employers’ view of "work-ready" graduates : a study of advertisements for marketing jobs in Australia
McArthur, Ellen
;
Kubacki, Krzysztof
;
Pang, Bo
;
Alcaraz, …
- In:
Journal of marketing education : JME
39
(
2017
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011741545
Saved in:
32
Revisiting the relationship between marketing education and marketing career success
Bacon, Donald R.
- In:
Journal of marketing education : JME
39
(
2017
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011741550
Saved in:
33
Evidence items as signals of marketing competencies and workplace readiness : a practitioner perspective
Honea, Heather
;
Castro, Iana A.
;
Peter, Paula
- In:
Journal of marketing education : JME
39
(
2017
)
3
,
pp. 145-161
Persistent link: https://www.econbiz.de/10011791314
Saved in:
34
Getting real about suicide prevention in the classroom and beyond : using a classroom simulation to create communications for at-risk individuals
Bal, Anjali S.
;
Weidner, Kelly
;
Leeds, Christopher
; …
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 90-97
Persistent link: https://www.econbiz.de/10011537307
Saved in:
35
Learning satisfaction in marketing simulation games : antecedents and influencers
Caruana, Albert
;
La Rocca, Antonella
;
Snehota, Ivan
- In:
Journal of marketing education : JME
38
(
2016
)
2
,
pp. 107-118
Persistent link: https://www.econbiz.de/10011537315
Saved in:
36
Creating a professional blog : the impact of student learning styles on perceptions of learning
Fowler, Kendra
;
Thomas, Veronica L.
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 181-189
Persistent link: https://www.econbiz.de/10011410668
Saved in:
37
Engaging students with social media
Bal, Anjali S.
;
Grewal, Dhruv
;
Mills, Adam
;
Ottley, Gary
- In:
Journal of marketing education : JME
37
(
2015
)
3
,
pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
Saved in:
38
Values-based education for sustainability marketers : two approaches for enhancing student social consciousness
Rountree, Melissa Markley
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
37
(
2015
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010514559
Saved in:
39
Integrating metrics across the marketing curriculum : the digital and social media opportunity
Spiller, Lisa D.
;
Tuten, Tracy L.
- In:
Journal of marketing education : JME
37
(
2015
)
2
,
pp. 114-126
Persistent link: https://www.econbiz.de/10011336516
Saved in:
40
Integrating quality matters into hybrid course design : a principles of marketing case study
Young, Mark R.
- In:
Journal of marketing education : JME
36
(
2014
)
3
,
pp. 233-243
Persistent link: https://www.econbiz.de/10010459662
Saved in:
41
Having many choice options seems like a great idea, but... : student perceptions about the level of choice for a project topic in a marketing course
Ackerman, David S.
;
Gross, Barbara L.
;
Celly, Kirti Sawhney
- In:
Journal of marketing education : JME
36
(
2014
)
3
,
pp. 221-232
Persistent link: https://www.econbiz.de/10010459663
Saved in:
42
Enhancing the professional mindset of future sales professionals : key insights from a master in sales transformation
Marcos-Cuevas, Javier
;
Critten, Peter
;
Squire, Phil
; …
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10010393242
Saved in:
43
Selling sales : factors influencing undergraduate business students' decision to pursue sales education
Allen, Concha
;
Kumar, Poonam
;
Tarasi, Crina
;
Wilson, Holt
- In:
Journal of marketing education : JME
36
(
2014
)
2
,
pp. 94-104
Persistent link: https://www.econbiz.de/10010393246
Saved in:
44
Global benchmarking of marketing doctoral program faculty and institutions by subarea
Elbeck, Matthew A.
;
Schee, Brian A. Vander
- In:
Journal of marketing education : JME
36
(
2014
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10010345561
Saved in:
45
The composition of the editorial boards of general marketing journals
Pan, Yue
;
Zhang, Jason Q.
- In:
Journal of marketing education : JME
36
(
2014
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10010345562
Saved in:
46
Using an experiential business game to stimulate sustainable thinking in marketing education
Bascoul, Ganaël
;
Schmitt, Julien
;
Rasolofoarison, Dina
; …
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10010204765
Saved in:
47
Social responsibility in advertising : a marketing communications student perspective
Kendrick, Alice
;
Fullerton, Jami A.
;
Kim, Yeo Jung
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10010204790
Saved in:
48
The marketing ethics course : current state and future directions
Ferrell, Odies C.
;
Keig, Dawn L.
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10010204808
Saved in:
49
Special issue: Ethics, corporate social responsibility, and sustainability in marketing education
Crittenden, Victoria L.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010204823
Saved in:
50
Attitudes toward, and use of, textbooks among marketing undergraduates : an exploratory study
Vafeas, Mario
- In:
Journal of marketing education : JME
35
(
2013
)
3
,
pp. 245-258
Persistent link: https://www.econbiz.de/10010210093
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