//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Market research"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Market research
Marketing
48
Consumer behaviour
12
Konsumentenverhalten
12
Theorie
10
Theory
10
Deutschland
6
Economic history
6
Germany
6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
Marketing theory
5
Marketingtheorie
5
Scientists
5
Wissenschaftler
5
Advertising
4
Marketing management
4
Marketingmanagement
4
USA
4
United States
4
Werbung
4
Brand image
3
Innovation
3
Markenimage
3
Marktforschung
3
Pakistan
3
Unternehmenserfolg
3
Absatz
2
Advertising industry
2
Betriebswirtschaftslehre
2
Beziehungsmarketing
2
Brand management
2
Business economics
2
Communication
2
Ernährungsindustrie
2
Ernährungswirtschaft
2
Firm performance
2
Food industry
2
Handel
2
Kommunikation
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Sammlung
Article in journal
186
Aufsatz in Zeitschrift
186
Collection of articles of several authors
73
Sammelwerk
73
Graue Literatur
58
Non-commercial literature
58
Lehrbuch
53
Textbook
51
Aufsatz im Buch
43
Book section
43
Hochschulschrift
42
Aufsatzsammlung
39
Konferenzschrift
37
Thesis
35
Conference proceedings
29
Bibliografie enthalten
28
Bibliography included
28
Arbeitspapier
18
Working Paper
18
Festschrift
12
Glossar enthalten
11
Glossary included
11
Handbook
11
Handbuch
11
Case study
10
Fallstudie
10
Bibliografie
7
Ratgeber
5
Nachschlagewerk
4
No longer published / No longer aquired
4
Reference book
4
Collection of articles written by one author
3
Fallstudiensammlung
3
Guidebook
3
Dictionary (multilingual)
2
Einführung
2
Mehrsprachiges Wörterbuch
2
Reprint
2
Series
2
more ...
less ...
Language
All
English
2
German
1
Author
All
Hardy, Hugh S.
1
Kirchgeorg, Manfred
1
Maier, Erik
1
Meffert, Heribert
1
Politz, Alfred
1
Stach, Jens
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
3
The Politz Papers : science and truth in marketing research
Politz, Alfred
-
1990
Persistent link: https://www.econbiz.de/10000817829
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->