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Marketing
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Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620
Saved in:
2
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009498963
Saved in:
3
Marketing South African tourism
George, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10009623670
Saved in:
4
Principles of marketing
Kurtz, David L.
;
Boone, Louis E.
-
2012
-
15., internat. ed.
Persistent link: https://www.econbiz.de/10008968695
Saved in:
5
Foundations of marketing
Fahy, John
;
Jobber, David
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10009499152
Saved in:
6
Duct tape marketing : the world's most practical small business marketing guide
Jantsch, John
-
2011
-
rev. and updated ed.
Persistent link: https://www.econbiz.de/10009346552
Saved in:
7
International marketing
Bothma, Cornelius H.
(
contributor
);
Dayan, Oren
(
contributor
)
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10009414729
Saved in:
8
A Preface to marketing management
Peter, Jerome Paul
;
Donnelly, James Howard
-
2011
-
12. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004953554
Saved in:
9
Marketing : an introduction
Armstrong, Gary
-
2011
-
10. ed., global ed.
Persistent link: https://www.econbiz.de/10004954032
Saved in:
10
Marketing : an introduction
Armstrong, Gary
-
2009
-
9. ed
Persistent link: https://www.econbiz.de/10004910486
Saved in:
11
How to be a sales superstar : break all the rules and succeed while doing it
Tewart, Mark
-
2009
Persistent link: https://www.econbiz.de/10004925538
Saved in:
12
Changing the channel : 12 easy ways to make millions for your business
Masterson, Michael
;
Tribby, Maryellen
-
2009
Persistent link: https://www.econbiz.de/10004925915
Saved in:
13
Marketing : the core
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10004926663
Saved in:
14
Key marketing metrics : the 50+ metrics every manager needs to know
Farris, Paul W.
(
contributor
)
-
2009
-
New ed., 1. Pearson Education ed.
Persistent link: https://www.econbiz.de/10004927589
Saved in:
15
Internet marketing : strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2009
-
4. ed.
Persistent link: https://www.econbiz.de/10004927627
Saved in:
16
The entrepreneur's guide to marketing
Everett, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10004928364
Saved in:
17
Key concepts in marketing
Blythe, Jim
-
2009
Persistent link: https://www.econbiz.de/10004930489
Saved in:
18
Sports marketing
Fullerton, Sam
-
2009
-
2nd ed
Persistent link: https://www.econbiz.de/10004930900
Saved in:
19
Foundations of marketing
Jobber, David
;
Fahy, John
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10004935367
Saved in:
20
Marketing essentials
Dibb, Sally
;
Simkin, Lyndon
-
2009
Persistent link: https://www.econbiz.de/10004936412
Saved in:
21
Marketing management : a strategic decision-making approach
Mullins, John W.
-
2009
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004939117
Saved in:
22
Marketing communications in tourism and hospitality : concepts, strategies and cases
McCabe, Scott
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004942367
Saved in:
23
Marketing and promoting electronic resources : creating the e-buzz!
Dubicki, Eleonora
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004949291
Saved in:
24
Strategies for the green economy : opportunities and challenges in the new world of business
Makower, Joel
-
2009
Persistent link: https://www.econbiz.de/10004921367
Saved in:
25
A short cut to marketing your library
Helinsky, Zuzana
-
2008
Persistent link: https://www.econbiz.de/10004479189
Saved in:
26
Marketing management : a strategic decision-making approach
Mullins, John W.
-
2008
-
6. ed., internat. stud. ed.
Persistent link: https://www.econbiz.de/10004874580
Saved in:
27
Brand risk : adding risk literacy to brand management
Abrahams, David
-
2008
Persistent link: https://www.econbiz.de/10004900024
Saved in:
28
Gravitational marketing : the science of attracting customers
Vee, Jimmy
;
Miller, Travis
;
Bauer, Joel
-
2008
Persistent link: https://www.econbiz.de/10004901199
Saved in:
29
Marketing for engineers, scientists and technologists
Curtis, Tony
-
2008
Persistent link: https://www.econbiz.de/10004901288
Saved in:
30
Creating market insight : how firms create value from market understanding
Smith, Brian Drew
;
Raspin, Paul G.
-
2008
Persistent link: https://www.econbiz.de/10004907296
Saved in:
31
Building buzz to beat the big boys : word of mouth marketing for small businesses
O'Leary, Steve
;
Sheehan, Kim
-
2008
Persistent link: https://www.econbiz.de/10004907517
Saved in:
32
Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Zaltman, Gerald
;
Zaltman, Lindsay H.
-
2008
Persistent link: https://www.econbiz.de/10004907623
Saved in:
33
Inspired marketing! : the astonishing fun new way to create more profits for your business by following your heart
Vitale, Joe
;
Perrine, Craig
-
2008
Persistent link: https://www.econbiz.de/10004907666
Saved in:
34
Punk marketing : get off your ass and join the revolution
Laermer, Richard
;
Simmons, Mark
-
2008
Persistent link: https://www.econbiz.de/10004908997
Saved in:
35
All you need is a good idea! : how to create marketing messages that actually get results
Heyman, Jay H.
-
2008
Persistent link: https://www.econbiz.de/10004911093
Saved in:
36
The designer's guide to marketing and pricing : how to win clients and what to charge them
Benun, Ilise
;
Red Top
-
2008
Persistent link: https://www.econbiz.de/10004911573
Saved in:
37
Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs
Stull, Craig
;
Myers, Phil
;
Scott, David Meerman
-
2008
Persistent link: https://www.econbiz.de/10004911647
Saved in:
38
Fashion brands : branding style from Armani to Zara
Tungate, Mark
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004911815
Saved in:
39
The development of marketing management : the case of the USA c.1910-1940
Usui, Kazuo
-
2008
Persistent link: https://www.econbiz.de/10004913735
Saved in:
40
The contrarian effect : why it pays (big) to take typical sales advice and do the opposite
Port, Michael
;
Marshall, Elizabeth
-
2008
Persistent link: https://www.econbiz.de/10004914458
Saved in:
41
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing
Azevedo, Abaetê de
;
Pomeranz, Ricardo
-
2008
Persistent link: https://www.econbiz.de/10004925798
Saved in:
42
The small public library survival guide : thriving on less
Landau, Herbert B.
-
2008
Persistent link: https://www.econbiz.de/10004926051
Saved in:
43
Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve
-
2008
Persistent link: https://www.econbiz.de/10004927156
Saved in:
44
The marketing of technology intensive products and services : driving innovations for non-marketers
Corsi, Patrick
;
Dulieu, Mike
-
2008
Persistent link: https://www.econbiz.de/10004928785
Saved in:
45
Marketing communications industry : entrepreneurial case studies
Jain, Gautam Raj
;
Ahluwalia, Raunica
-
2008
Persistent link: https://www.econbiz.de/10004931764
Saved in:
46
International marketing
Burgess, Steven Michael
;
Bothma, Cornelius H.
-
2008
-
2. impr.
Persistent link: https://www.econbiz.de/10004931850
Saved in:
47
Fusion for profit : how marketing and finance can work together to create value
Jagpal, Sharan
-
2008
Persistent link: https://www.econbiz.de/10004935961
Saved in:
48
Powers of persuasion : the inside story of British advertising ; 1951 - 2000
Fletcher, Winston
-
2008
Persistent link: https://www.econbiz.de/10004936052
Saved in:
49
Customer value investment : formula for sustained business success
Mahajan, Gautam
-
2008
Persistent link: https://www.econbiz.de/10004936857
Saved in:
50
How to say it : marketing with new media ; a guide to promoting your small business using websites, E-zines, blogs, and podcasts
Claxton, Lena
;
Woo, Alison
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004940380
Saved in:
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