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isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Journal of marketing management : MM"
~person:"Roberts, John H."
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Roberts, John H.
Zerres, Michael P.
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Hamburger Schriften zur Marketingforschung
Journal of marketing management : MM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
The marketing : accounting interface
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Management Science
1
Marketing letters : a journal of research in marketing
1
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The marketing accounting interface : lessons and limitations
Sidhu, Baljit K.
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 669-686
Persistent link: https://www.econbiz.de/10003768141
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2
Assessing marketing performance : dont't settle for a silver metric
Ambler, Tim
;
Roberts, John H.
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 733-750
Persistent link: https://www.econbiz.de/10003768182
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