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isPartOf:"Hamburger Schriften zur Marketingforschung"
~isPartOf:"Journal of marketing management : MM"
~subject:"Marketingtheorie"
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Hamburger Schriften zur Marketingforschung
Journal of marketing management : MM
SpringerLink / Bücher
44
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
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16
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Marketing theory
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8
Australasian marketing journal
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Springer eBook Collection / Business and Management
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Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing theory and practice : JMTP
5
Always learning
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International series in operations research & management science
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History of marketing thought ; Volume 3
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International series in quantitative marketing
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Journal of business-to-business marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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1
Marketing (as) rhetoric : an introduction
Miles, Christopher
;
Nilsson, Tomas
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
Saved in:
2
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
3
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
4
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
5
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
6
Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
Saved in:
7
The question of "alternatives" within food and drink markets and marketing : introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
Saved in:
8
Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
Saved in:
9
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing
O'Malley, Lisa
(
ed.
);
Lichrou, Maria
(
ed.
); …
-
Academy of Marketing / Conference <48., 2015, Limerick, …
-
2016
Persistent link: https://www.econbiz.de/10011595539
Saved in:
10
Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa
;
Lichrou, Maria
;
Patterson, Maurice
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
Saved in:
11
Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie
(
contributor
)
-
Academy of Marketing
-
2015
Persistent link: https://www.econbiz.de/10011405127
Saved in:
12
Editorial: Academy of Marketing conference 2014 : marketing dimensions ; people, places and spaces
Robson, Julie
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 915-917
Persistent link: https://www.econbiz.de/10011405128
Saved in:
13
Relational marketing : development, debates and directions
O'Malley, Lisa
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1220-1238
Persistent link: https://www.econbiz.de/10010433927
Saved in:
14
Editorial: 2013 Academy of Marketing annual conference special issue : marketing relevance
Doherty, Anne Marie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 829-831
Persistent link: https://www.econbiz.de/10010410799
Saved in:
15
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
16
Editorial: 2012 Academy of Marketing conference special issue : Marketing: Catching the technology wave
Harrigan, Paul
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 519-521
Persistent link: https://www.econbiz.de/10009775592
Saved in:
17
Editorial: parameters of transformational marketing
Broderick, Amanda J.
;
Kipnis, Eva
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1161-1164
Persistent link: https://www.econbiz.de/10008811342
Saved in:
18
Towards a critical political marketing agenda?
Moufahim, Mona
;
Lim, Ming
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 763-776
Persistent link: https://www.econbiz.de/10003886238
Saved in:
19
How far can we push sceptical reflexivity? : an analysis of marketing ethics and the certification of poverty
Neyland, Daniel
;
Simakova, Elena
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 777-794
Persistent link: https://www.econbiz.de/10003886240
Saved in:
20
Struktur, Vermarktung und Probleme der Freilichtmuseen in Deutschland : eine Studie zur Verbesserung der Marktposition
Rath, Irene E.
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003631796
Saved in:
21
Editorial: Marketing myopia
Wright, Len Tiu
;
Jayawardhena, Chanaka
;
Dennis, Charles
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 131-134
Persistent link: https://www.econbiz.de/10003677997
Saved in:
22
Deutschsprachige Standardliteratur zu den Grundlagen des Marketing : eine Vergleichsanalyse aus Studierendensicht
Andresen, Christian
-
2007
Persistent link: https://www.econbiz.de/10013420508
Saved in:
23
Marketing-Wissenschaft : eine empirische Analyse aktueller Forschungsansätze
Popp, Felix
;
Knolle, Jakob
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003000932
Saved in:
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