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isPartOf:"MPRA Paper"
~isPartOf:"Journal of business research : JBR"
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Bibliometrie
Marketing
169
Marketing management
55
Marketingmanagement
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marketing
40
Consumer behaviour
32
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32
Innovation
17
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16
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MPRA Paper
Journal of business research : JBR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Industrial marketing management : the international journal for industrial and high-tech firms
6
Marketing : ZFP ; journal of research and management
6
International journal of consumer studies
4
Journal of marketing education : JME
4
Psychology & marketing
4
ERIM report series research in management
3
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
Journal of business ethics : JOBE
3
Journal of business-to-business marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of historical research in marketing
3
Journal of macromarketing
3
Journal of promotion management : innovations in planning and applied research
3
The marketing review
3
Arts marketing : an international journal ; AM
2
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
Discussion paper / Center for Economic Research, Tilburg University
2
International journal of business environment : IJBE
2
International marketing review
2
Italian journal of marketing : ITJM
2
Journal of Islamic marketing
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of marketing theory and practice : JMTP
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
The journal of personal selling & sales management : JPSSM
2
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
2
A Research Agenda for Service Marketing
1
AMS review : official publication of the Academy of Marketing Science
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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ECONIS (ZBW)
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1
A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat
;
Ray, Sourav
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
Saved in:
2
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
3
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
4
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
5
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
6
The evolving role of artificial intelligence in marketing : a review and research agenda
Vlačić, Božidar
;
Corbo, Leonardo
;
Silva, Susana C.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 187-203
Persistent link: https://www.econbiz.de/10012494515
Saved in:
7
Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario
;
Kowalkowski, Christian
- In:
Journal of business research : JBR
78
(
2017
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011736246
Saved in:
8
How to derive consensus among various marketing journal ranks?
Theußl, Stefan
;
Reutterer, Thomas
;
Hornik, Kurt
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 998-1006
Persistent link: https://www.econbiz.de/10010364058
Saved in:
9
Replication research's disturbing trend
Evanschitzky, Heiner
;
Baumgarth, Carsten
;
Hubbard, Raymond
- In:
Journal of business research : JBR
60
(
2007
)
4
,
pp. 411-415
Persistent link: https://www.econbiz.de/10003451455
Saved in:
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