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isPartOf:"Schriftenreihe Schwerpunkt Marketing"
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Schriftenreihe Schwerpunkt Marketing
Legends in marketing
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie
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2015
Persistent link: https://www.econbiz.de/10011391062
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