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Australasian marketing journal
Journal of business research : JBR
160
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
107
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of marketing
62
Marketing theory
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
54
Journal of historical research in marketing
52
Springer eBook Collection
48
Marketing intelligence & planning
46
Journal of macromarketing
45
Journal of business-to-business marketing
44
Staff Paper
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Journal of strategic marketing
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of Islamic marketing : JIMA
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Springer eBook Collection / Business and Economics
32
AMS review : official publication of the Academy of Marketing Science
31
The marketing review
30
Premier reference source
29
Journal of marketing research : JMR
27
Springer eBook Collection / Business and Management
27
Foundations and trends in marketing : FTMKT
26
Business horizons
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
Edward Elgar E-Book Archive
22
International journal of wine business research : IJWBR
22
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
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1
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
Duffy, Sarah
;
Bruce, Kyle
;
Moroko, Lara
;
Groeger, Lars
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 181-188
Persistent link: https://www.econbiz.de/10012429450
Saved in:
2
Consumers' perceptions on complexity and prospects of ethical luxury : qualitative insights from Taiwan
Karatzas, Stelios
;
Kapoulas, Alexandros
;
Priporas, …
- In:
Australasian marketing journal
27
(
2019
)
4
,
pp. 224-232
Persistent link: https://www.econbiz.de/10012153379
Saved in:
3
Reconceptualising the scholarship of marketing education-SoME futurescapes
Snuggs, Elizabeth
;
Jevons, Colin
- In:
Australasian marketing journal
26
(
2018
)
2
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011901590
Saved in:
4
Special issue on marketing education
Brennan, Linda
(
ed.
);
Lu, Vinh Nhat
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011903269
Saved in:
5
Zebra crossings
Shaw, Michael
;
Nowicki, Andrew
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 310-314
Persistent link: https://www.econbiz.de/10011965412
Saved in:
6
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle
;
Tipgomut, Pornchanoke
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Saved in:
7
How small sample size and replication can increase accuracy in experiments : lessons that marketing may learn from agricultural scientific method
Hamlin, Robert
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10011729918
Saved in:
8
New versus frequent donors : exploring the behaviour of the most desirable donors
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 198-204
Persistent link: https://www.econbiz.de/10011596771
Saved in:
9
Introduction on the commentaries on Roger A. Layton's "There could be more to marketing than you might have thought!" (Layton, 2016)
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 238-240
Persistent link: https://www.econbiz.de/10011596795
Saved in:
10
Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
Saved in:
11
Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
12
Comments on Roger Layton's "There could be more to marketing than you might have thought!"
Mittelstaedt, John D.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 249
Persistent link: https://www.econbiz.de/10011596821
Saved in:
13
There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
14
Research performance of marketing academics and departments : an international comparison
Soutar, Geoffrey N.
;
Wilkinson, Ian F.
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 155-161
Persistent link: https://www.econbiz.de/10011338624
Saved in:
15
Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul
;
Kyriazis, Elias
;
Motion, Judy
- In:
Australasian marketing journal
22
(
2014
)
4
,
pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
Saved in:
16
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
17
Enhancing learning-centeredness in marketing principles curriculum
von der Heidt, Tania
;
Quazi, Ali
- In:
Australasian marketing journal
21
(
2013
)
4
,
pp. 250-258
Persistent link: https://www.econbiz.de/10010242953
Saved in:
18
Marketing education in Australia before 1965
Ellis, Robert B.
;
Waller, David S.
- In:
Australasian marketing journal
19
(
2011
)
2
,
pp. 115-121
Persistent link: https://www.econbiz.de/10009156389
Saved in:
19
Marketing's strategic influence in Australian firms: a review and survey
Merlo, Omar
;
Auh, Seigyoung
- In:
Australasian marketing journal
18
(
2010
)
2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10003975203
Saved in:
20
Special section: Markets and Marketing
Vargo, Stephen L.
(
contributor
)
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 233-263
Persistent link: https://www.econbiz.de/10008738300
Saved in:
21
Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
Saved in:
22
Marketing accountability and marketing's stature : an examination of senior executive perspectives
O'Sullivan, Don
;
Butler, Patrick
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 113-119
Persistent link: https://www.econbiz.de/10008653820
Saved in:
23
Internships in marketing : goals, structures and assessment - student, company and academic perspectives
Alpert, Frank
;
Heaney, Joo-Gim
;
Kuhn, Kerri-Ann L.
- In:
Australasian marketing journal
17
(
2009
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003886471
Saved in:
24
Special issue: Corporate reputation as anticipated corporate conduct
Helm, Sabrina
(
contributor
)
- In:
Australasian marketing journal
17.2009,2
(
2009
)
Persistent link: https://www.econbiz.de/10008688189
Saved in:
25
Special issue: Sustainability, social entrepreneurship and social change
Mort, Gillian Sullivan
(
contributor
)
- In:
Australasian marketing journal
17.2009,4
(
2009
)
Persistent link: https://www.econbiz.de/10008688190
Saved in:
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