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Journal of business research : JBR
SpringerLink / Bücher
138
Industrial marketing management : the international journal for industrial and high-tech firms
107
European journal of marketing : EJM
80
Journal of marketing management : MM
74
Journal of marketing education : JME
72
Management science : journal of the Institute for Operations Research and the Management Sciences
63
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62
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
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58
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54
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46
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
The journal of business & industrial marketing
37
Journal of business ethics : JOBE
36
Journal of research in marketing and entrepreneurship : JRME
36
Journal of strategic marketing
35
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
34
Journal of Islamic marketing : JIMA
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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AMS review : official publication of the Academy of Marketing Science
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The marketing review
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Foundations and trends in marketing : FTMKT
26
Australasian marketing journal
25
Business horizons
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of advertising research
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
23
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22
International journal of wine business research : IJWBR
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ECONIS (ZBW)
160
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1
Market-oriented succession effectiveness in family business : case-based evidence from Cyprus family-owned wine business
Georgiou, Thoukis
;
Papasolomou, Ioanna
;
Vrontis, Demetris
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014331897
Saved in:
2
Creativity in marketing : examining the intellectual structure using scientometric analysis and topic modeling
Das, Kallol
;
Patel, Jayesh D.
;
Sharma, Anuj
;
Shukla, Yupal
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10013468821
Saved in:
3
Deepfakes : deceptions, mitigations, and opportunities
Mustak, Mekhail
;
Salminen, Joni
;
Mäntymäki, Matti
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013468822
Saved in:
4
A thematic exploration of the evolution of research in multichannel marketing
Vaishnav, Bharat
;
Ray, Sourav
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014229141
Saved in:
5
AI-enabled marketing capabilities and the hierarchy of capabilities : conceptualization, proposition development, and research avenues
Manis, K. T.
;
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229544
Saved in:
6
Consumer self-regulation : looking back to look forward : a systematic literature review
Francke, Anna Elena
;
Carrete-Lucero, Lorena de la Paz
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014229565
Saved in:
7
Do resource-constrained early-stage firms balance their internal resources across business activities? : if so, should they?
Lee, In Hyeock
;
Lévesque, Moren
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014287530
Saved in:
8
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
9
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
Saved in:
10
The making of marketing decisions in modern marketing environments
Nordin, Fredrik
;
Ravald, Annika
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014299365
Saved in:
11
Family business research : a systematic review and an uncelebrated role of marketing
Kinias, Ioannis
;
Chalis, Spyridon
;
Glyptis, Loukas
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014302576
Saved in:
12
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
13
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
14
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
15
Removing silos to enable data-driven decisions : the importance of marketing and IT knowledge, cooperation, and information quality
Sleep, Stefan
;
Gala, Prachi
;
Harrison, Dana E.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013534134
Saved in:
16
Firm performance and marketing analytics in the Chinese context : a contingency model
Liang, Xiaoning
;
Li, Guoxin
;
Zhang, Hao
;
Nolan, Eimear
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 589-599
Persistent link: https://www.econbiz.de/10013168000
Saved in:
17
Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Buccieri, Dominic
;
Park, Jieun
- In:
Journal of business research : JBR
148
(
2022
),
pp. 89-100
Persistent link: https://www.econbiz.de/10013325454
Saved in:
18
Customer engagement and social media : revisiting the past to inform the future
Lim, Weng Marc
;
Rasul, Tareq
- In:
Journal of business research : JBR
148
(
2022
),
pp. 325-342
Persistent link: https://www.econbiz.de/10013325487
Saved in:
19
Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Story, …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
Saved in:
20
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
21
Explore how SME family businesses of travel service industry use market knowledge for product innovation
Chen, Kuan-Yang
;
Huan, Tzung-cheng
- In:
Journal of business research : JBR
151
(
2022
),
pp. 519-530
Persistent link: https://www.econbiz.de/10013459877
Saved in:
22
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
23
Maintaining market legitimacy : a discursive-hegemonic perspective on meat
Wiart, Lucie
;
Özçaglar-Toulouse, Nil
;
Shaw, Deirdre
- In:
Journal of business research : JBR
144
(
2022
),
pp. 391-402
Persistent link: https://www.econbiz.de/10013184985
Saved in:
24
Machine learning in marketing : a literature review, conceptual framework, and research agenda
Ngai, Eric W. T.
;
Wu, Yuanyuan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 35-48
Persistent link: https://www.econbiz.de/10013197877
Saved in:
25
Servant leadership in marketing : a critical review and a model of creativity-effects
Zarei, Mohammad
;
Supphellen, Magne
;
Bagozzi, Richard P.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 172-184
Persistent link: https://www.econbiz.de/10013534003
Saved in:
26
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
27
Research lines on the impact of the COVID-19 pandemic on business : a text mining analysis
Carracedo, Patricia
;
Puertas, Rosa
;
Martí Selva, Maria …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 586-593
Persistent link: https://www.econbiz.de/10012581641
Saved in:
28
Versatile capabilities for growth in the context of transforming countries : evidence from Polish manufacturing companies
Mitrega, Maciej
;
Siemieniako, Dariusz
;
Makkonen, Hannu
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 156-170
Persistent link: https://www.econbiz.de/10012643525
Saved in:
29
Game changing innovation or bad beat? : how sports betting can reduce fan engagement
Stadler Blank, Ashley
;
Loveland, Katherine E.
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 365-374
Persistent link: https://www.econbiz.de/10012643785
Saved in:
30
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
31
Social comparison orientation and frequency : a study on international travel bloggers
Mariani, Marcello M.
;
Styvén, Maria
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
123
(
2021
),
pp. 232-240
Persistent link: https://www.econbiz.de/10012430494
Saved in:
32
Conflicting coexistence of legitimation and delegitimation logics in a revived market : the case of a traditional clothing market
Regany, Fatima
;
Benmecheddal, Ahmed
;
Belkhir, Meriam
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 438-449
Persistent link: https://www.econbiz.de/10012435343
Saved in:
33
Market innovation : a literature review and new research directions
Sprong, Niels
;
Driessen, Paul H.
;
Hillebrand, Bas
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 450-462
Persistent link: https://www.econbiz.de/10012435344
Saved in:
34
Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie
;
Francis, June N. P.
- In:
Journal of business research : JBR
122
(
2021
),
pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
Saved in:
35
Home sharing in marketing and tourism at a tipping point : what do we know, how do we know, and where should we be heading?
Lim, Weng Marc
;
Yap, Sheau-Fen
;
Makkar, Marian
- In:
Journal of business research : JBR
122
(
2021
),
pp. 534-566
Persistent link: https://www.econbiz.de/10012420446
Saved in:
36
The effect of technology, information, and marketing on an interconnected world
Huarng, Kun-Huang
;
Botella-Carrubi, Dolores
;
Yu, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 314-318
Persistent link: https://www.econbiz.de/10012509654
Saved in:
37
Strategic sport sponsorship management : a scale development and validation
Koronios, Konstantinos
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of business research : JBR
130
(
2021
),
pp. 295-307
Persistent link: https://www.econbiz.de/10012544792
Saved in:
38
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
39
Storyscaping in fashion brand using commitment and nostalgia based on ASMR marketing
Chae, Heeju
;
Baek, Minjung
;
Jang, Hyeonju
;
Sung, Sijun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012544857
Saved in:
40
Artificial intelligence in marketing : topic modeling, scientometric analysis, and research agenda
Mustak, Mekhail
;
Salminen, Joni
;
Plé, Loïc
;
Wirtz, Jochen
- In:
Journal of business research : JBR
124
(
2021
),
pp. 389-404
Persistent link: https://www.econbiz.de/10012493900
Saved in:
41
Editorial: JBR special issue on market shaping and innovation
Nenonen, Suvi
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 236-239
Persistent link: https://www.econbiz.de/10012493942
Saved in:
42
Market mash ups : the process of combinatorial market innovation
Geiger, Susi
;
Kjellberg, Hans
- In:
Journal of business research : JBR
124
(
2021
),
pp. 445-457
Persistent link: https://www.econbiz.de/10012493944
Saved in:
43
Emerging technology as a platform for market shaping and innovation
Kaartemo, Valtteri
;
Nyström, Anna-Greta
- In:
Journal of business research : JBR
124
(
2021
),
pp. 458-468
Persistent link: https://www.econbiz.de/10012493946
Saved in:
44
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
45
Marketing in a data-driven digital world : implications for the role and scope of marketing
Shah, Denish
;
Murthi, B. P. S.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 772-779
Persistent link: https://www.econbiz.de/10012494173
Saved in:
46
The value of marketing innovation : market-driven versus market-driving
Tang, Ya
;
Zhanga, Shaoling Katee
;
Peng, Jianping
- In:
Journal of business research : JBR
126
(
2021
),
pp. 88-98
Persistent link: https://www.econbiz.de/10012494233
Saved in:
47
The evolving role of artificial intelligence in marketing : a review and research agenda
Vlačić, Božidar
;
Corbo, Leonardo
;
Silva, Susana C.
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 187-203
Persistent link: https://www.econbiz.de/10012494515
Saved in:
48
STIRPAT for marketing : an introduction, expansion, and suggestions for future use
Kilbourne, William E.
;
Thyroff, Anastasia E.
- In:
Journal of business research : JBR
108
(
2020
),
pp. 351-361
Persistent link: https://www.econbiz.de/10012175354
Saved in:
49
Contributions to attention based marketing : foundations, insights, and challenges
Orquin, Jacob Lund
;
Wedel, Michel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 85-90
Persistent link: https://www.econbiz.de/10012237778
Saved in:
50
What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco
;
Vidden, Chad
;
Schomaker, Judith
- In:
Journal of business research : JBR
111
(
2020
),
pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
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