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Kotler, Philip
56
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15
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13
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12
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11
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1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Routledge interpretive marketing research
7
Foundations and trends in marketing : FTMKT
6
International series in quantitative marketing
6
Journal of nonprofit & public sector marketing
5
Marketing theory and applications
5
Professional certificate in marketing / The Chartered Institute of Marketing, CIM
5
Routledge advances in management and business studies
4
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4
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
4
Advances in international marketing : a research annual
3
Business development manuals
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CIM practice & revision kit / Professional certificate in marketing
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CIM practice & revision kit / Professional post-graduate diploma in marketing
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Journal of euro-marketing
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[International encyclopedia of modern hospitality and tourism management
3
Advances in business marketing and purchasing
2
Australasian marketing journal
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Beiträge zur Tracking-Forschung
2
Bibliography series / American Marketing Association
2
CIM practice & revision kit / Professional diploma in marketing
2
IFLA publications
2
International journal of electronic business
2
International journal of internet marketing and advertising : IJIMA
2
International journal of product development : IJPD
2
International series in operations research & management science
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Legends in marketing series
2
Marketing und Management in der Lebensmittelbranche : Diskussionsbeiträge
2
Meddelanden från Svenska Handelshögskolan
2
Proceedings of the ... EMAC Conference
2
Proceedings of the ... annual conference of the European Marketing Academy
2
Sage library of social research
2
The journal of brand management : an international journal
2
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1
Advances in strategic management : a research annual
1
Approaches to semiotics
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
9,797
BASE
838
RePEc
192
EconStor
176
OLC EcoSci
61
USB Cologne (business full texts)
43
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18
ArchiDok
4
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Date (oldest first)
1
Pricing strategies : a marketing approach
Schindler, Robert M.
-
2012
Persistent link: https://www.econbiz.de/10009420221
Saved in:
2
Party marketing : the easiest way to successful marketing
Moe, Harald
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009527685
Saved in:
3
Marketing
Elliott, Greg
-
2012
-
2nd ed.
Persistent link: https://www.econbiz.de/10009590519
Saved in:
4
The creative business guide to marketing : selling and branding design, advertising, interactive, and editorial services
Foote, Cameron S.
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009496029
Saved in:
5
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., International student ed.
Persistent link: https://www.econbiz.de/10008815460
Saved in:
6
The 30 day MBA in marketing : your fast track guide to business success
Barrow, Colin
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10009284190
Saved in:
7
Marketing
Hult, G. Tomas M.
;
Pride, William M.
;
Ferrell, Odies C.
-
2011
-
16th ed.
Persistent link: https://www.econbiz.de/10009285407
Saved in:
8
Making waves : [how to ride the chaos with direct response integrated marketing]
Catling, Tina
;
Davies, Mark
-
2011
Persistent link: https://www.econbiz.de/10009528528
Saved in:
9
Marketing DeMystified : a self-teaching guide
Anselmo, Donna
-
2010
Persistent link: https://www.econbiz.de/10008637485
Saved in:
10
Lead with your customer : transform culture and brand into world-class excellence
Jones, Mark David
;
Kober, J. Jeff
-
2010
Persistent link: https://www.econbiz.de/10008728258
Saved in:
11
Marketing : an introduction
Masterson, Rosalind
;
Pickton, David
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10008751124
Saved in:
12
The next evolution of marketing : connect with your customers by marketing with meaning
Gilbreath, Bob
-
2010
Persistent link: https://www.econbiz.de/10004946612
Saved in:
13
Marketing through turbulent times
Darroch, Jenny
-
2010
Persistent link: https://www.econbiz.de/10004947252
Saved in:
14
Connecting with consumers : marketing for new marketplace realities
Kimmel, Allan J.
-
2010
Persistent link: https://www.econbiz.de/10004956658
Saved in:
15
Marketing kit for dummies
Mortimer, Ruth
;
Brooks, Greg
;
Hiam, Alexander
-
2009
Persistent link: https://www.econbiz.de/10004945358
Saved in:
16
Building the value machine : transforming your business through collaborative customer partnerships
Cheverton, Peter
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004946873
Saved in:
17
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10004878162
Saved in:
18
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2013
-
10. ed., intern. ed.
Persistent link: https://www.econbiz.de/10009654456
Saved in:
19
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2013
-
13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009654691
Saved in:
20
Essentials of marketing
Brassington, Frances
;
Pettitt, Stephen
-
2013
-
3. ed.
Persistent link: https://www.econbiz.de/10009662625
Saved in:
21
Brand revolution : rethinking brand identity
Sicard, Marie-Claude
-
2013
Persistent link: https://www.econbiz.de/10009668881
Saved in:
22
International marketing : a strategic approach to world markets
Majaro, Simon
-
2013
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10009694854
Saved in:
23
Social media marketing
Tuten, Tracy L.
;
Solomon, Michael R.
-
2013
Persistent link: https://www.econbiz.de/10009519013
Saved in:
24
Marketing management : a strategic decision-making approach
Mullins, John W.
;
Walker, Orville C.
-
2013
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009527620
Saved in:
25
Social media marketing : a strategic approach
Barker, Melissa S.
(
contributor
)
-
2013
-
1. ed., Intern. ed.
Persistent link: https://www.econbiz.de/10009527839
Saved in:
26
Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina
(
contributor
)
-
2013
-
4. ed.
Persistent link: https://www.econbiz.de/10009694935
Saved in:
27
Advertising & sales promotion
Kaser, Kenneth
-
2013
Persistent link: https://www.econbiz.de/10009599314
Saved in:
28
Marketing foundations
Hult, G. Tomas M.
;
Pride, William M.
;
Ferrell, Odies C.
-
2013
-
5. ed., International ed.
Persistent link: https://www.econbiz.de/10009599805
Saved in:
29
Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A.
;
Bitner, Mary Jo
;
Gremler, Dwayne D.
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10009599843
Saved in:
30
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Rudelius, William
-
2013
-
11. ed.
Persistent link: https://www.econbiz.de/10009496792
Saved in:
31
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10009498963
Saved in:
32
Progress in tourism marketing
Kozak, Metin
(
contributor
);
Andreu, Luisa
(
contributor
)
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004865482
Saved in:
33
Geomarketing : methods and strategies in spatial martketing
Cliquet, Gérard
(
contributor
)
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004895186
Saved in:
34
Marketing research : an applied approach
Malhotra, Naresh K.
;
Birks, David F.
;
Wills, Peter
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10009617361
Saved in:
35
Strategic marketing in tourism services
Tsiotsou, Rodoula H.
(
contributor
)
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009623660
Saved in:
36
Marketing South African tourism
George, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10009623670
Saved in:
37
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009623746
Saved in:
38
Sustainability marketing : a global perspective
Belz, Frank
;
Peattie, Kenneth J.
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009623749
Saved in:
39
Marketing concepts and strategies
Dibb, Sally
(
contributor
)
-
2012
-
6. ed.
Persistent link: https://www.econbiz.de/10009634867
Saved in:
40
Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2012
-
5. ed., global ed.
Persistent link: https://www.econbiz.de/10009635262
Saved in:
41
Handbook of marketing strategy
Shankar, Venkatesh
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10009635474
Saved in:
42
The holiday makers : magazines, advertising, and mass tourism in postwar America
Popp, Richard K.
-
2012
Persistent link: https://www.econbiz.de/10009654700
Saved in:
43
Social Media Audit : measure for impact
Gattiker, Urs E.
-
2012
Persistent link: https://www.econbiz.de/10009668797
Saved in:
44
Creative 4cast : a new solution for the future of advertising
Nenna, Emanuele
-
2012
Persistent link: https://www.econbiz.de/10009668799
Saved in:
45
Brandstorm : surviving and thriving in the consumer-led marketplace
Nickles, Elizabeth
;
Iyer, Savita
-
2012
-
1. ed.
Persistent link: https://www.econbiz.de/10009668801
Saved in:
46
Global sport marketing : contemporary issues and practice
Desbordes, Michel
-
2012
Persistent link: https://www.econbiz.de/10009694495
Saved in:
47
Principles of marketing
Kurtz, David L.
;
Boone, Louis E.
-
2012
-
15., internat. ed.
Persistent link: https://www.econbiz.de/10008968695
Saved in:
48
Marketing : defined, explained, applied
Levens, Michael
-
2012
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009005670
Saved in:
49
MKTG : [a student-tested, faculty-approved approach to learning marketing]
Lamb, Charles William
;
Hair, Joseph F.
;
MacDaniel, Carl
-
2012
-
5. ed., student ed.
Persistent link: https://www.econbiz.de/10009005729
Saved in:
50
Marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009022636
Saved in:
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