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person:"McDonald, Malcolm"
~type_genre:"Aufsatz in Zeitschrift"
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The journal of business & industrial marketing
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Journal of marketing management : MM
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Marketing in B2B organisations : as it is; as it should be - a commentary for change
McDonald, Malcolm
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 961-970
Persistent link: https://www.econbiz.de/10011596920
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2
A brief review of marketing accountability, and a research agenda
McDonald, Malcolm
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 383-394
Persistent link: https://www.econbiz.de/10008655565
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3
The future of marketing : brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda
McDonald, Malcolm
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 431-450
Persistent link: https://www.econbiz.de/10003874130
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