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type_genre:"Reprint"
~subject:"Organisationsstruktur"
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The organization of marketing activities : a contingency theory of structure and performance
Ruekert, Robert W.
;
Walker, Orville C.
;
Roering, Kenneth J.
-
2009
Persistent link: https://www.econbiz.de/10003836597
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2
Strategic types, distinctive marketing competencies and organizational performance : a multiple measures-based study
Conant, Jeffrey S.
;
Mokwa, Michael P.
;
Varadarajan, P. Rajan
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2009
Persistent link: https://www.econbiz.de/10003836614
Saved in:
3
Evolution of the marketing organization : new forms for turbulent environments
Achrol, Ravi S.
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2008
Persistent link: https://www.econbiz.de/10003798281
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