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type_genre:"Reprint"
~subject:"Relationship marketing"
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Relationship marketing
Marketing
80
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11
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10
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6
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Reprint
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Grönroos, Christian
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Hennig-Thurau, Thorsten
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Levitt, Theodore
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
The Harvard business review classics series
1
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ECONIS (ZBW)
4
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1
Competitive strategy in the market-focused business
Slater, Stanley F.
;
Narver, John C.
-
2009
Persistent link: https://www.econbiz.de/10003835836
Saved in:
2
Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
-
2009
Persistent link: https://www.econbiz.de/10003836510
Saved in:
3
Marketing myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
Saved in:
4
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
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