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~isPartOf:"Handbook of niche marketing : principles and practice"
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Niche marketing strategy
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Nischenstrategie
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Hotel industry
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Managers
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Marketing management
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Marketingmanagement
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English
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Beverland, Michael
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Hezar, Isil
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Lockshin, Lawrence S.
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Morritt, Ron
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Handbook of niche marketing : principles and practice
The long tail of tourism : holiday niches and their impact on mainstream tourism
21
Technology analysis & strategic management
11
Research policy : policy, management and economic studies of science, technology and innovation
9
Technological forecasting & social change : an international journal
7
Tourism management : research, policies, practice
7
European business review : EBR ; the official journal of the International Management Centres, Europe
4
Gabler Edition Wissenschaft
4
SpringerLink / Bücher
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
European journal of marketing : EJM
3
GDI-Impuls : Wissensmagazin für Wirtschaft, Gesellschaft, Handel
3
Harvard-Business-Manager : das Wissen der Besten
3
IWÖ-Diskussionsbeitrag / Institut für Wirtschaft und Ökologie an der Hochschule St. Gallen
3
Industrial and corporate change
3
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
3
Journal of evolutionary economics : JEE
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Tourism planning & development
3
CESPRI working papers
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Forschungspapiere
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Industry and innovation
2
Innovation: organization & management : IOM
2
International journal of automotive technology and management : IJATM
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of technology, policy and management : IJTPM
2
Journal of business research : JBR
2
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of retailing and consumer services
2
Journal of travel and tourism marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management information systems : mis quarterly
2
Marketing intelligence & planning
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Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
2
NET Institute Working Paper
2
Schriften aus dem Institut für Mittelstandsforschung
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1
Principles of global niche marketing strategies: an early conceptual framework
Hezar, Isil
(
contributor
)
- In:
Handbook of niche marketing : principles and practice
,
(pp. 25-63)
.
2006
Persistent link: https://www.econbiz.de/10003322885
Saved in:
2
Crafting a niche in a crowded market: the case of Palliser Estate Wines of Martinborough (New Zealand)
Beverland, Michael
;
Lockshin, Lawrence S.
- In:
Handbook of niche marketing : principles and practice
,
(pp. 159-190)
.
2006
Persistent link: https://www.econbiz.de/10003322898
Saved in:
3
Niche marketing for hotel managers
Morritt, Ron
- In:
Handbook of niche marketing : principles and practice
,
(pp. 191-209)
.
2006
Persistent link: https://www.econbiz.de/10003322901
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