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isPartOf:"Hamburger Schriften zur Marketingforschung"
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Mode
4
Bekleidungsindustrie
3
Deutschland
3
Fashion
3
Germany
3
Clothing industry
2
Erfolgsfaktor
2
Modebranche
2
Produktentwicklung
2
Bekleidungswirtschaft
1
Beziehungsmarketing
1
Brand equity
1
Brasilien
1
Brazil
1
China
1
Comparison
1
Consumer behaviour
1
Consumer goods marketing
1
Cross-cultural marketing
1
Customer acquisition
1
Empirical method
1
Empirische Methode
1
Ethics
1
Ethik
1
Innovation
1
Interkulturelles Marketing
1
Konsumentenverhalten
1
Konsumgütermarketing
1
Kundenbindung
1
Kundengewinnung
1
Kundenmanagement
1
Markenpolitik
1
Markenwert
1
Market research
1
Marketingkonzept
1
Marketingstrategie
1
Marktforschung
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Nachhaltigkeit
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Partial least squares
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Partielle kleinste Quadrate
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German
4
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Loock, Herbert
2
Adel, Aliaa
1
Hempel, Annette
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Hamburger Schriften zur Marketingforschung
Journal of fashion marketing and management
224
Journal of retailing and consumer services
78
Journal of business research : JBR
67
Journal of global fashion marketing : JGfM
62
International journal of consumer studies
33
International journal of production economics
29
International journal of retail & distribution management
27
Cogent business & management
20
The international review of retail, distribution and consumer research
20
Business history
17
Asia Pacific journal of marketing and logistics
16
SpringerLink / Bücher
16
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of retail and distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
International journal of production research
12
Psychology & marketing
12
The journal of product & brand management
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Qualitative market research : an international journal
11
Springer eBook Collection
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Journal of Islamic marketing
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
History of retailing and consumption
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
International journal of advertising : the review of marketing communications
8
Journal of economic geography
8
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
1
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Kulturspezifische Markenwerte : Modell zur ländervergleichenden Analyse kultureller Einflussfaktoren auf den Markenwert am Beispiel der globalen Modeindustrie in Deutschland, Brasi...
Adel, Aliaa
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010442064
Saved in:
2
Konsumethik und Premiumsegment : Konzept zur Kundenbindung und Neukundengewinnung im Premiumsegment des deutschen Modemarktes unter besonderer Berücksichtigung einer Konsumethik
Hempel, Annette
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003939848
Saved in:
3
Kollektionsentwicklung in der Bekleidungsbranche unter besonderer Berücksichtigung empirischer Erfolgsfaktoren
Loock, Herbert
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004899147
Saved in:
4
Kollektionsentwicklung in der Bekleidungsbranche unter besonderer Berücksichtigung empirischer Erfolgsfaktoren
Loock, Herbert
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003597345
Saved in:
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