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language:"eng"
~subject:"Brand"
~isPartOf:"Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies"
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Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
Journal of fashion marketing and management
20
Journal of retailing and consumer services
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The journal of brand management : an international journal
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Journal of global fashion marketing : JGfM
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Journal of business research : JBR
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The journal of product & brand management
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Corporate governance : international journal of business in society
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Springer eBook Collection
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Brand research : [an outcome of the second International Conference on Brand Management]
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Economic inquiry : journal of the Western Economic Association International
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EuroMed journal of business
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Fashion branding and communication : core strategies of European luxury brands
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
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How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
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