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person:"Cillo, Paola"
~person:"Ozuem, Wilson"
~type_genre:"Aufsatz im Buch"
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Cillo, Paola
Ozuem, Wilson
Henninger, Claudia E.
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Choi, Tsan-Ming
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Easey, Mike
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Mogaji, Emmanuel
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Aestetics and style in strategy
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Marketing in the cyber era : strategies and emerging trends
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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ECONIS (ZBW)
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Changing style in style-changing industries : the role of critics as gatekeepers in high-end fashion
Cillo, Paola
;
Nunes, Joseph C.
;
Prandelli, Emanuela
; …
- In:
Aestetics and style in strategy
,
(pp. 171-197)
.
2021
Persistent link: https://www.econbiz.de/10012427891
Saved in:
2
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
3
Reconciling social media with luxury fashion brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
4
Recovery strategies in on-line service failure
Ozuem, Wilson
;
Lancaster, Geoffrey
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 143-159)
.
2014
Persistent link: https://www.econbiz.de/10010241431
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