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subject:"Konsumentenverhalten"
~isPartOf:"Journal of marketing management : MM"
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Konsumentenverhalten
Fashion
7
Mode
7
Consumer behaviour
5
Bekleidungsindustrie
3
Brand management
3
Clothing industry
3
Markenführung
3
Institutional economics
2
Institutionenökonomik
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Luxury goods
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Luxusgüter
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Social Web
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Social web
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fashion
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Bauwirtschaft
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Betriebliche Wertschöpfung
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Business ethics
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Butler
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Construction industry
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Corporate Social Responsibility
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Corporate social responsibility
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Cultural branding
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Culture
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Discourse theory
1
Diskurstheorie
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Footwear industry
1
Gender
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Gender studies
1
Geschlecht
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Geschlechterforschung
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Innovation diffusion
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Innovationsdiffusion
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Inter-firm cooperation
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Kultur
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Lieferkette
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Marketing
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Marketing management
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Marketingmanagement
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English
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Atik, Deniz
1
Baeza, Julia
1
Dixon, Skye-Maree
1
Firat, A. Fuat
1
Harju, Anu A.
1
Houvinen, Annamari
1
Mueller, Claudia
1
Shankar, Avi
1
Solér, Cecilia
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Svärd, Camilla
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Wolny, Julia
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Journal of marketing management : MM
Journal of fashion marketing and management
136
Journal of retailing and consumer services
66
Journal of business research : JBR
42
Journal of global fashion marketing : JGfM
28
International journal of consumer studies
23
Asia Pacific journal of marketing and logistics
15
International journal of retail & distribution management
15
The international review of retail, distribution and consumer research
14
Young consumers : insight and ideas for responsible marketers
14
International journal of retail and distribution management
12
Cogent business & management
10
The journal of brand management : an international journal
10
The journal of product & brand management
10
International journal of business and globalisation : IJBG
9
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Psychology & marketing
9
Cleaner and responsible consumption
6
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
6
International journal of advertising : the review of marketing communications
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Qualitative market research : an international journal
6
Sustainability in fashion : a cradle to upcycle approach
6
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
6
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
5
Journal of global marketing
5
Journal of international consumer marketing
5
Journal of promotion management : innovations in planning and applied research
5
Springer eBook Collection
5
Australasian marketing journal
4
Business strategy and the environment
4
Electronic commerce research
4
History of retailing and consumption
4
International journal of islamic marketing and branding
4
International journal of production economics
4
International journal of production research
4
Journal of consumer behaviour
4
Journal of consumer behaviour : an international research review
4
Journal of consumer marketing
4
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ECONIS (ZBW)
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1
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
2
Construction of silence on issues of sustainability through branding in the fashion market
Solér, Cecilia
;
Baeza, Julia
;
Svärd, Camilla
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
Saved in:
3
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
4
Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms
Wolny, Julia
;
Mueller, Claudia
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 562-583
Persistent link: https://www.econbiz.de/10009776472
Saved in:
5
Fashion creation and diffusion : the institution of marketing
Atik, Deniz
;
Firat, A. Fuat
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 836-860
Persistent link: https://www.econbiz.de/10009790972
Saved in:
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